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22 March 2022
MELBOURNE, AUSTRALIA —Today Zeller announced the release of the Zeller Regional Report: Shining a Spotlight on Regional Businesses. The new research, based upon a survey of 420 Zeller merchants trading across metro and non-metro areas, explores the regional business boom, uncovers top-of-mind challenges for merchants, sentiment towards the big four banks following increasing branch closures in regional areas, and what the growing opportunities are for regional business owners following the impacts of pandemic-triggered lockdowns.With a record number of Australians packing their bags for a regional tree-change in the past two years, economies and communities outside of the capital cities are undergoing a rapid transformation. Zeller’s research indicates that business owners in regional areas feel disproportionately impacted by closures of local incumbent bank branches, a finding which supports the increasing adoption of new technology to support regional business payments and financial services.