The Best Time to Grow Your Business

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Thinking of scaling up? Give your business the best chance of success by timing it right.

You run a business. You’ve got customers, and your product or service keeps them coming back. At this stage of your business journey, your challenge shifts. Where once you were striving to make your business viable, you are now working towards making it profitable and sustainable. This next phase of growth is both exciting and risky, so it’s important not to rush into it. Read on to learn the six signs you’re ready to take the next step.

1. You have positive cash flow.

Cash flow is the make or break of any business. It’s what ultimately determines whether a business can grow sustainably, or whether it is destined to fail. Ensuring there is more money flowing in than is flowing out, is the number one most important thing you can do before deciding to expand your business. Healthy cash flow is intrinsic to growth for a number of reasons.

Expanding your business inherently involves risk – whether it’s through hiring more employees, investing in a large piece of equipment or machinery, or opening a new premises – having healthy cash flow will help mitigate this risk. It will give you a financial buffer that can help you absorb any setbacks or unexpected costs associated with your expansion plans. Similarly, having positive cash flow will give you the ability to take advantage of opportunities when they arise. If a lucrative client contacts you for an ongoing partnership or requests a significant quantity of your product, your ability to take on this new customer is entirely tied up in whether or not you can afford it.

Even though it might be tempting to take on larger clients or jobs, if you do not have the cash on hand to deliver the product or service, it could put your business in a perilous situation. Having positive cash flow is the key that unlocks future growth opportunities. Don’t try breaking down the door without the key.

2. You have a reliable team.

Your business is only as strong as the people in it. If you plan on expanding your operation, it's paramount that you have a trustworthy team who will support you in the process. Ask yourself: are they reliable? Are they passionate? Are they knowledgeable? Are they driven? If you have more than one employee, do they work well together?

Additionally, it’s important that you have a healthy work culture within your business. Ensure your employees feel supported and respected, talk to them about your expectations, their ambitions, and most importantly, ensure you are paying them correctly (if you’re not sure, read our guide to the minimum wage in 2024. Think about how the growth of your business might offer them opportunities to up-skill, gain responsibility or earn more. It’s essential you have buy-in from them before you start executing the growth plan.

However you intend to grow your business, there will likely be a heavier workload – whether it’s answering more customer queries, handling higher production volumes, or managing additional sales channels. A team that already has experience and knowledge will be much better equipped to absorb this increased load.

3. You have business savings.

Whether you plan on taking out a loan to finance the next stage of your growth, or whether you intend on funding it yourself, you’re going to need some savings to back you up. Adding funds to an interest-bearing savings account is a simple way to earn some passive income that can be invested back into your business. Additionally, having some business savings also improves your position to borrow. In ascertaining your credit rating, a lender might assess your cash flow and your cash on hand, so having a savings account can assist in providing this context.

Importantly, having a cash reserve will also act as a safety net in the event that your growth strategy doesn’t go quite according to plan. If COVID-19 taught us anything, it’s that you never know what’s around the corner. As you take on more risk in this next phase of growth, it’s important to have a cash buffer that your business can use through unforeseen expenses.

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4. You have a loyal customer base.

Before you go looking for more customers, you need to nurture those that you have. Remember, it’s much easier to re-engage an existing customer than it is to find and convert a new one. Your existing clientele is already convinced of the quality of your services or products, and you already know and understand their purchasing behaviours. As you execute your growth strategy, ensure your customer service is not compromised in any way, you cannot risk losing your loyal customers. They are, after all, the driver of your cash flow as well as your best sales representatives.

Before you roll out your growth strategy, seek your customers’ feedback. Positive testimonials will help give your business legitimacy and will help convert new leads as you expand your operations, while negative reviews can help you identify shortcomings that need to be ironed out before you expand.

5. You have an opportunity.

One of the biggest indicators that it’s time to scale your business is the presence of an opportunity. This may take the form of a partnership proposition, a new high-volume client, entry into a fresh market, or a gap in an existing market, for example. If you own a clothing store, you may decide to stock additional sizes. If you run a restaurant, you might explore the opportunity to rent a market stall outside of your local area and increase awareness of your brand. If you own a beauty salon, you might employ a technician who can offer an additional service.

Whatever shape or size your opportunity takes, it must align with your business goals, resources, and capacity for growth. When evaluating the opportunity, conduct thorough market research, analyse potential risks, and project the impact on your operations. The goal is to be able to effectively capitalise on the opportunity while maintaining business as usual for your existing clients or customers.

6. Your operations are efficient.

Before you expand, you need to know that your resources are being used efficiently. If your business is leaking money, it’s very important to find the cracks before you take on more work or more employees. When operations are optimised, unnecessary time and money are saved. Conversely, if your business expands before it has streamlined its processes, the growth can further exacerbate inefficiencies, leading to increased costs and reduced profitability.

The best way to assess efficiency in your business is to follow the money. Every expense needs to be traced. If you find you’re spending too much on staff, ask yourself what new processes you could put in place to help your employees do their work faster, and in turn, reduce your labour costs. Analysing sales data can help you recognise patterns that can inform when you need more or less staff on the floor. If you’re spending too much money on bank fees, it might be time to consider an alternative EFTPOS provider or whether surcharging is right for your business. If you can’t keep up with what your team is spending, an expense management system will help ensure budgets aren’t exceeded and that money isn’t being wasted on unnecessary purchases.

Zeller can help.

From accounting tools to POS software, and content management systems, there is plenty of technology available to automate or simplify processes and make your operations more efficient. Zeller is one such service that helps business owners manage their money. An alternative to your traditional business bank, Zeller helps you monitor every cent that flows in and out of your business – from accepting payments to storing funds and paying for expenses. Everything can be tracked in real-time via an online dashboard or Zeller’s mobile app – an important feature that will prove essential when tracking the success of your growth strategy.

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Meet Zeller: we’re reimagining banking for Australian businesses

Accepting payments, managing your finances, and paying recipients should be simple. Unfortunately, this isn’t always the case. Our research shows the majority of Australian business owners are dissatisfied with their business banking. The truth is, most merchant services solutions aren’t built to help your business thrive. That’s where Zeller comes in. Today, we’re launching Zeller — giving Australian merchants affordable, accessible, and innovative tools that enable businesses to get paid, access their money, and manage cash flow — without ever having to set foot inside a bank. We’re reimagining business banking through powerful new technology, backed up by local support and personalised service. An innovative SME alternative to business banking “Innovative” isn’t a word usually heard in the context of merchant services. Finding integrated financial solutions to grow and support your business often requires you to weave together multiple products from different providers, which typically means longer processing times, more paperwork, and a more frustrating experience. Large enterprises benefit from financial solutions tailored to their specific needs; traditional banks have shown that they’re more than willing to pour resources into supporting big business. However, this comes at a cost to the everyday Aussies behind our small to medium sized businesses. SME owners are typically forced to fit the traditional banking mold, suffering through archaic onboarding processes only to be hit with high fees, lock-in contracts, and slow processing times when the paperwork is complete. For new business owners, this can present what seems like an insurmountable hurdle to starting and growing a venture. With 67% of businesses stating they would prefer a non-Big 4 bank, it’s clear that Australian business banking is fundamentally broken. A lack of innovation from the incumbents means merchants like you are overlooked and underserved, at a time when they should be thriving. Businesses need new tools, technology, and support to grow. And that’s why we built Zeller. What’s in the box Zeller is all-in-one payments and finance solution for Australian businesses. It helps to accelerate your business cash flow by giving you a next-generation EFTPOS terminal, a free business transaction account, and free business Mastercard, all in one box. 1. Zeller Terminal Our research revealed that 71% of business owners using clunky EFTPOS terminals regularly consider switching providers. High costs and expensive fees, slow deposits that impact cash flow, and a lack of local support are all common reasons for businesses looking to switch. The majority of Australian business owners are dissatisfied with outdated EFTPOS technology currently on the market. Zeller Terminal is an all-in-one card payment and EFTPOS solution. Our next-gen payment terminal allows you to accept every payment from every customer – Zeller Terminal accepts contactless devices, contactless cards, chip cards, magstripe cards, and will soon also accept alternative payment methods such as Alipay and ZipPay. As new payment methods continue to emerge and shape the way Australians pay for products and services, Zeller Terminal will adapt to support Australian businesses to grow. Read more about Zeller Terminal . 2. Zeller Transaction Account We understand that being able to effectively manage and access your cash flow is key to the long-term survival of your business.  That’s why we make sure your funds are available as quickly as possible after taking payment from a customer. Zeller Transaction Account is included free when you sign up for Zeller. Your account is instantly ready to use, giving you real-time visibility over your settlements and spending — no lengthy paperwork required. When you take payment through Zeller Terminal, funds are settled directly into your free Zeller Transaction Account within the day. You also have the option of sweeping your funds into any existing bank account, and they’ll be accessible as soon as your bank allows. Read more about Zeller Transaction Account . 3. Zeller Mastercard By giving you the tools to accept payments, store and settle funds, and spend your money, we're significantly reducing the time it takes for you to get access to your funds. According to the Australian Bureau of Statistics, more than 60% of small businesses close within their first three years — and the most cited cause for business failure is poor cash flow. As a business owner, fast access to your funds to pay your staff, suppliers, or buy product, is imperative. Read more about Zeller Mastercard . By seamlessly combining these services into a fully integrated solution, Zeller significantly reduces the time businesses spend on finding a merchant services provider, completing lengthy applications, getting set up, and connecting disparate payments and financial services solutions — all while speeding up your business’s cash flow. Watch the video to see how Zeller works in more detail. Your business, your way Merchant services should work the way your business needs, allowing you to pick and choose the business banking products you need to sustain and grow a profitable business. With Zeller, you have the option to choose the parts you need – Zeller Terminal, Zeller Transaction Account, and Zeller Mastercard work just as powerfully together as an integrated solution as they do alongside your existing products. Learn more about our EFTPOS machines and how our newly launched products are changing business banking for the better.

How To Open Your First Business Transaction Account

What is necessary to open a business account? To open a business transaction account , you’ll need to provide: certified copies of identification documents, such as a passport or driver’s licence details of your business proof your business exists, such as a website and social media profiles Additional documents may be required if your business operates under a particular structure.  For example, if your business operates under a trust, documents identifying the beneficiaries of that trust may be required for account verification. Further, traditional banks often require you to visit a bank branch in person in order to set up a business account. Wondering how to set up a business account, or how to open a transaction account online? The easiest way is to sign up for Zeller. In just 5 minutes, most businesses can be up and running with a free Zeller Transaction Account . Once set up, you can create as many accounts as you like to separate business funds — and link each to a Zeller Debit Card for simple, trackable spending. Let’s dive deeper into the details, so that you can make an informed decision about the best account for your business. What is a business account? A business account is an account traditionally offered by incumbent banks. In recent years, digital banks and neobanks have introduced similar offerings. Business bank accounts offer a single place to accept deposits and make payments, while keeping your business and personal finances separate. A transaction account enables you to do the same. A business account itself is pretty straightforward. Different banks and alternative providers offer additional features and services, on top of the base offering, which usually come with extra costs. Fees including, but not limited to, monthly account fees and minimum deposit fees are important to keep in mind. Focus on finding an account that aligns with your specific needs in order to keep fees to a minimum. Why open a business account? There are a multitude of benefits that come with opening a separate account for business purposes. For one, setting up a business account can make bookkeeping less of a headache — especially at tax time. A business account also helps you stay in line with the relevant government rules and regulations. The Australian Taxation Office stipulates that ventures operating as a company, partnership or trust must have a business account for tax compliance. And, while sole traders don’t face the same requirement, a business account provides the same benefit of keeping personal and professional transactions separate. Once your business account is set up, you’ll have a clear path to sharing important information with your accountant or handling your tax obligations yourself. Business accounts also give you a clear view of your business finances. All of the relevant transactions are tracked in one place, making it straightforward to look at recent activity and identify any potential areas for concern. Opening a business account also helps your company appear more mature and professional. While customers won’t notice the difference at the point of sale, they will likely see it when reviewing their monthly statement. The legitimacy a business account offers can also encourage suppliers and vendors to form a relationship with you. When you hear the term “business bank account”, it’s usually in reference to a transaction account. This type of account is used to make and receive business payments on a daily basis. A business savings account is another type of business bank account, very similar to a personal savings account. These types of accounts serve as a place to deposit and hold money for longer periods of time. Who can open a business account? Banks and other providers of financial services have a number of rules and security measures in place to make sure anyone attempting to open a business account is doing so in good faith — and is eligible to receive one in the first place. The requirements for opening a business account are strictly defined but straightforward, at least as far as the highly regulated world of banking is concerned. You may be asked to provide a variety of documents and information to prove your business is legitimate and eligible for an account. This mostly involves things you likely have on hand right now or can quickly access, such as your company’s full name, Australian Business Number, and tax file number. The physical and registered address of a business are also commonly requested. You will also need to identify key parties, including both company directors and any employees who will access the account. You, your partners, and potentially your staff may need to produce passports or a certified copy of drivers licences. When should I open a business account? Opening a business bank account makes everything from tax time to accepting customer payments easier. As Australians increasingly move to using debit and credit cards for everyday purchases, this will only become more important. A business account is foundational for smoothly processing card and online payments and keeping track of your business’s finances. You should be looking to set up a business account as soon as you’ve set your business in motion. You’ll need to set aside some time to gather the needed documents and information, but accounts that offer online registration will save you precious hours (and, in some cases, days). You’ll also need to give some thought to the impact any fees will have on your budget. To save on fees, look for providers who are upfront about the costs of using their platform. How can I open a business account? Understanding how to open a business transaction account and set it up correctly is crucial. It streamlines day-to-day management of your finances and makes your business appear more professional. And, in many cases, a business account isn’t just a smart idea — it’s a requirement. You have plenty of choices when it comes to choosing a business account. There are traditional banks, of course, but their offerings don’t always align with the needs of modern business owners. High fees, excessive paperwork, and long application processes can sap your energy, turning what should be a basic task into a drawn-out process. These are just some of the reasons why Australian Businesses aren’t satisfied with the Big 4 banks — and why we built Zeller. We’re reimagining business banking for Australian merchants. With Zeller, you can sign up in minutes and begin taking payment. Discover how our fee-free Zeller Transaction Account , used in conjunction with Zeller Terminal and Zeller Debit Card , can help accelerate your cash flow and grow your business.

How to Read a Merchant Statement

Do you ever read your merchant statement and wonder what all of the different fees mean? Merchant statements can be confusing. Due to the sheer volume of information the typical statement contains, it’s easy to miss things like hidden charges. Every merchant service provider has a different way of setting out merchant statements, however there are a number of important elements that most statements will contain. Once you understand what these elements are, you’ll be able to identify exactly what you’re being charged and where you could save on costs. Keep reading to learn how to read your merchant statement so you can use it to identify opportunities to save on fees and grow your revenue. Your merchant statement provides a wealth of information, if you know how to translate it. What is a merchant statement? You’ll receive a merchant statement when you open a business account , which is an important step in managing the finances of your business. A merchant statement is a report of all of the transactions that your business completed throughout the month. This includes customer purchases as well as the associated payment processing costs. Reading this statement is essential to determine exactly how much money your business makes and spends. There’s much more to it than simply adding up the total amount of payments your business has accepted on any given day. Elements of a merchant statement Every payment provider produces its own style of merchant statement. Although some of the terminology used may change, the elements will be the same regardless of your provider. All merchant statements will set out a summary, a settlement report, and charges, at a minimum. Summary The summary is exactly what it sounds like — it’s an overview of everything you spent and earned that month. Depending on your merchant service provider, your summary may also include a comparison to previous months. Settlement report The settlement report is a day-by-day breakdown of the information in the summary, containing information about the transactions processed each day. Charges The charges section will typically separate the fees you pay into two different types: transaction charges and other charges. This is typically the most confusing part of any merchant statement. Transaction charges are an expense a business incurs each time an electronic payment is processed. In this section, you’ll see transaction fees for the debit and credit cards your business has taken payment from, as well as a service fee for each card type processed. Other charges encompass just about everything else. Some other fees that you may be charged are authorisation charges, installation or maintenance fees, and terminal rental fees. Rate of acceptance is the most important element of the charges outlined in a merchant statement, as well as one of the most commonly misunderstood. For that reason, it’s important to call out. Your business may get caught out, thinking the rate set out in your merchant statement is your true rate of acceptance. However, once you factor in other fees (such as terminal rental fees), it can be much higher. Now that you understand the three key elements of a merchant statement, follow the below steps to work out exactly what you’re spending and earning in any given month. Step 1: Identify the costs When you run a business, you owe fees for every card transaction you process. You can alleviate some of the burden of these fees by taking them into account when determining the price of your goods or services, or you can add a surcharge. Two types of fees that you will see on your merchant statement are wholesale fees and markup fees. Wholesale fees, also known as interchange fees, go directly to the financial institution through which the transactions are made, and they are determined and regulated by the credit card companies. They are fairly uniform across most banks, and non-negotiable. The fees often vary based on the type of card that is used, the size of the transaction and, sometimes, the type of merchant. Cards that accrue significant rewards for the users, for example, may incur higher fees for the merchant because these cards cost the financial institution more money — especially when used for more expensive purchases. That’s one reason why some merchants choose not to accept credit cards with rewards programs. Markup fees, on the other hand, are what you pay to your payment processor. This is how payment processors make money from business owners — otherwise, all of the fees you pay would go straight to the customers’ financial institutions. While banks are highly regulated and uniform in their processes, payment processors typically have more autonomy and flexibility. So, unlike wholesale fees, markup fees are typically negotiable — and they can differ greatly from processor to processor. This is great news for startup businesses owners, who can’t afford to get hit with significant fees. Even though a couple of cents may not sound like much in isolation, when you consider that it’s additional money you are paying to the bank on every single sale, it adds up. Step 2: Determine the pricing model Since markup fees are typically negotiable, it’s up to you to secure as good a deal as possible. Some payment processors will blur the lines between wholesale and markup fees. However, if you understand your processing rate plan — the agreement that sets out how much you will pay your payment provider each month — you will be able to work out exactly what your markup fees are and identify whether you’re really getting as good a deal as you think. The ways in which your fees are calculated and presented in your merchant statement depends on the pricing model, which is typically decided by your business account provider. Knowing which one you’re working with is the first step in understanding how you are charged. There are four main pricing models: interchange-plus, membership, flat-rate, and tiered. Interchange-plus Interchange-plus is the no-nonsense pricing model. It lays out all of your fees — wholesale and markup — and doesn’t leave anything out. For that reason, a merchant statement with an interchange-plus pricing model is typically the longest and most difficult to read. However, once you learn how to understand it, you’ll have all of the information about your transactions and fees available in one convenient place. Membership A membership pricing model is a way for merchants to pay a consistent monthly cost in exchange for lower fees per transaction. This is appealing for merchants who typically sell high-end products. This way, the payment processors still get their cut, but you aren’t hit with high fees for large transactions. Flat-rate A flat-rate pricing model charges the same fee for every transaction, regardless of size. It’s transparent and straightforward. The merchant statement provider combines markup prices and wholesale prices and presents one number. This makes for a shorter merchant statement and takes the headache out of separating prices to work out what you’re really paying — there’s nowhere to hide hidden fees. This straightforward approach also makes it easy to anticipate and account for next month’s processing costs. Plus, it’s typically the most affordable pricing model for business owners. Tiered In a tiered pricing model, the merchant statement provider groups transactions into several levels based on size or type of transaction. Each tier receives a different fee. Merchants don’t typically benefit from a tiered pricing model. It penalises you for larger transactions, which should otherwise be great for your business. The account provider gets the better end of the deal here because they have the opportunity to charge you more for your success. One positive that does come out of the tiered pricing model for the merchant, however, is that your processing rates become easier to understand — although that doesn’t change the fact that you are typically paying more than you need to. Also, similar to the flat-rate pricing model, merchant statements working with a tiered model do not show the breakdown of fees. The easiest way to identify whether you’re working with a tiered pricing model is to look for the terms qualified, mid-qualified, or non-qualified (sometimes written in as qual, mqual and nqual). Put your knowledge to the test Now that you know the main elements of a merchant statement, it should seem a lot less chaotic. You can use this information to make future pricing decisions about your business so it can grow as much as possible. Or, you can use your knowledge to determine whether or not you are getting the best deal possible. If not, you may need to consider switching account providers. Need some help? Even when you know where to look, what you're looking for is not always clear. Merchant statements can be ambiguous and complex, and are often fraught with hidden charges that catch merchants out. Zeller Sales can help you translate the bank-speak to discover what you're currently paying, and then build a straightforward, custom package. Contact the team to find out what your business could be saving. Simplified merchant fees Keep fees as low as possible with one flat transaction fee, no hidden charges, and no lock-in contracts. Discover Zeller

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