A surcharge is an extra fee you charge your customers for using cashless payments. This additional fee covers the cost of transaction fees charged by your bank or merchant provider with every EFTPOS transaction.
This fee is added to the customer's total at the time of processing payment, and is subject to stringent rules to ensure that businesses aren’t charging more than they should.
Every sale you make costs your business a small amount of money. When a customer pays with cash, it costs your business in intangible ways; time and manpower spent opening, counting, and closing drawers, visits to the bank, implementing security measures, and more. On the other hand, when a customer chooses to pay with anything other than cash, your business incurs a fee for processing that transaction.
As we move closer and closer to a cashless society, it pays to know how to keep your transaction fees to a minimum. The easiest way is to choose an EFTPOS provider with straightforward, minimal transaction fees and pass on as much of the cost as possible to the customer. This is called “surcharging”. Yet not every business chooses to impose a surcharge.
In deciding whether to surcharge your customers, ask yourself these questions:
If you decide the answer to most of the above is no — and you choose not to add a surcharge to the cost of your products or services — you may still be able to reduce your business expenses some other way. For example, you might increase the base prices of your products or services by a small amount.
For many businesses, surcharging is a simple way to keep business expenses at a minimum. If you decide to impose a surcharge, there are a few things to keep in mind.
The first rules relating to surcharging were put in place by the Reserve Bank of Australia in the early 2000s. As Australian consumers increasingly made the switch from physical to electronic forms of payment, and rules were required to “support competition and efficiency in the payments system”.
The latest rules — designed to curb excessive surcharging — came into effect on 1 September 2016 for large merchants, and 1 September 2017 for all other merchants. It’s important to keep abreast of these changes and understand what your responsibilities are as a merchant.
If you decide the benefits of surcharging outweigh the potential to disgruntle customers with a small charge, there are three key things to remember.
This simply means you can’t pass on a cost greater than that which you incur. Importantly, different businesses have different costs of acceptance — depending on the mix of cards accepted, as well as the merchant services provider through which the transactions occur.
As a merchant, you have a responsibility to check your level of surcharge once per year. Using your annual statement, as well as any other applicable costs, you must check whether your surcharge remains less than — or equal to — your cost of acceptance, and set your surcharge for the following year based on what you discover.
If you choose to impose a surcharge on customer payments, you are required to publicly display the cards that the surcharge applies to. Your surcharge signage must be clear and in public view, and where relevant should display the percentage or amount of the surcharge.
Introducing a surcharge that’s fair to both your customers and your business is easy with the right EFTPOS solution. However, as a business owner, it’s ultimately up to you whether you absorb the costs associated with accepting cards and other cashless forms of payment.
If you’re looking for a way to cut some of your business costs, a surcharge is definitely worth considering. As operational costs continue to rise, it can put your mind at ease knowing that the costs of card transactions are automatically recovered through smart surcharging on your affordable eftpos machine.
Surcharging is commonplace in Australia, so it’s likely your customers won’t mind paying the extra couple of cents. The key is to be fair with your charges, and transparent with your practices. Not only is it a legal requirement to be upfront with your customers, but it is also good customer service. No one likes hidden fees.
Remember, the lower your transaction fees, the lower the surcharge. It pays to shop around to get the best deal on your EFTPOS transaction fees.