• EFTPOS & Point of Sale Solutions

How to Use Zeller Receipts as a Marketing Tool

4 min. read10.06.2022
By Team Zeller

A receipt is the perfect place to further promote your business.

Searching for an affordable way to increase sales and encourage repeat business? Look no further than your receipt. In the past, a receipt was simply physical proof of purchase. With Zeller Terminal, your receipts become another way to market to your customers — every time they transact with you.

Not personalising your business’ receipts is a missed opportunity to take advantage of an inexpensive and highly effective marketing strategy, provided your merchant services provider allows for customisation.

Keep reading to discover five ways Zeller receipts can help strengthen your business' brand and grow sales.

1. Differentiate your business with digital receipts

While your competitors are still relying on thermal paper, you can use digital receipts to show customers that you’re one step ahead. Offering three different forms of receipt signals to customers that you value both convenience and environmentally-friendly alternatives.

With Zeller, you can offer your customers:

  1. a print receipt

  2. an email receipt

  3. an SMS receipt

As we move to a digital-first world, customers expect a digital receipt. It’s good for your business too, as it saves you from needing to buy receipt roll. With Zeller, SMS and email receipts are free to issue.

2. Grow your social media following

Besides its obvious advantages in reducing operational costs and paper usage, digital receipts also play an important role in driving deeper customer engagement.

When you send a customer their Zeller receipt via SMS or email, the social media icons become hyperlinks to your pages. Chances are, the majority of your customers are on social media. If you connect with them, you have the opportunity to:

  • serve them targeted ads

  • drive clicks to your email newsletter signup form, website, or any online destination

  • upload new stock and specials to your social media pages to get more foot traffic in store

  • and much more.

When a customer clicks the Facebook icon on their receipt, for example, they’ll be taken to your business’ Facebook page — where they can read other customer reviews, and leave their own. It’s a win-win.

3. Get your message across

Any additional touchpoint is an opportunity to grow and strengthen your relationship with your customers. On your Zeller receipt, there’s a spot to add a custom business message. Make it memorable, and your business will be ingrained in their memory.

For Storybook Stems, a boutique floristry studio based in Mount Torrens, the custom receipt functionality provides the opportunity to create a memorable, fun experience for customers.

“I really enjoy customising the receipts around and adding jokes to them. I change it up for each market I attend, so my regular customers know it's a different joke every time they visit me,” says Louise Henderson, florist and owner of Storybook Stems.

"My customers love it. For new customers it's an unexpected little surprise, and my regulars ask if I have a new joke for them.”

"It's a simple way to add to someone's day."

You could use this space to:

  • introduce yourself

  • write a blurb about your business

  • advertise specials

  • leave customers a holiday message

  • explain your returns policy

All receipt settings — including your custom business message — can be easily edited on Zeller Dashboard as well as Zeller Terminal, and your receipt settings will update immediately.

4. Increase brand awareness

A logo says a lot about your business. No doubt, a lot of thought went into it. Logos can be used as a marketing tool to gain exposure, create a brand image that sticks with your customers, and make an excellent first impression as a new business

It sounds simple, but having a logo on your receipt is a highly effective subliminal marketing tool. Brand recognition is the first step towards brand loyalty. Simply put, your customers and potential customers need to recognise your brand in order to trust it and visual cues are the best way to achieve that. The human brain can process images 60,000 times faster than words.

By adding a logo to your receipt, customers will be able to identify and distinguish your business easily from competitors. Remember, customers need to see a logo between five to seven times before they’ll recognise it. By using the same professional logo across different materials — from service quotes to invoices, social media icons, flyers, email signatures and more — you increase your chances of growing a trusting, repeat customer base that knows and trusts your brand.

5. Help customers find you

Your customers are only getting busier. Providing them with a way to contact you or visit your website is a convenience measure they will appreciate.

When they need to place a repeat order, or want to contact you for an update on an out-of-stock item, they don’t need to go searching. On your Zeller receipt, there’s a space for all of your most important contact details: business address, phone, and website.

Whether you’re just starting a new business or scaling up a successful operation, any opportunity to reinforce your brand in the minds of customers should be taken advantage of. With Zeller, your brand is kept front and centre at all times.

Sign up to the Zeller Business Blog to discover more ways Zeller Terminal can help you grow sales.

Three Ways to Boost Your Brand with Zeller

From promoting an offer on the screen of Zeller Terminal to adding a QR code onto your receipts, or customising the colour of your invoices: Zeller ensures your brand is central to the payment process. When we think of brands, naturally some of the most prominent come to mind: Nike, Ikea, McDonalds. However, a strong brand doesn’t necessarily mean a big one. Small businesses are able to derive just as much benefit from a recognisable brand identity as major international companies, it’s all a question of scale. The beauty of building your brand as a small business is that you don’t have to go to huge lengths to achieve it, you just have to be consistent. Emphasising your brand at every customer touch point – whether it’s a simple logo printed on your napkins or the colour of your bathrooms – can leave a lasting impression. In this article, we offer you three innovative ways to integrate your brand into the payment process to engage customers with your business right until they finalise their transaction. 1. Add a Custom Screensaver to Zeller Terminal. Even when Zeller Terminal goes to sleep, it keeps working for your business. Thanks to this new update, you can now set a custom screensaver that will appear on your Terminal screen when it’s not in use. While customers wait for you to scan their items or pull up their order on your point-of-sale, it is the perfect opportunity for you to engage them with your brand. Whether you’ve got a new offer to promote, need to remind customers to place their Christmas orders, or want to highlight a new product or item on the menu: the large, digital screen on Zeller Terminal is the perfect place to do it. Any image can be uploaded, as long as it is sized correctly (320 x 496 px). By incorporating a QR code into the image you can invite customers to sign up to a newsletter, referral program, or competition. This is a great way of bolstering your mailing list with people you know have already interacted with your business. However you choose to use Custom Screensavers on Zeller Terminal, it’s a great way to maintain brand consistency throughout your premises. When you upload a screensaver via Zeller Dashboard, there’s no need to update each Terminal individually, it will automatically update to all the Terminals operating within the site you have selected. By featuring your logo, as well as colours and fonts consistent with your style, a slogan or key message; you will emphasise your brand identity just before your customers walk out the door. To upload a Custom Screensaver: Open the Zeller Dashboard and navigate to Sites Locate and click the site to see its settings Click the Appearance tab Upload your logo Select a background colour (Zeller will automatically recommend some colours based on your logo) Click Save All Zeller Terminals within the site will display the image when in sleep mode 2. Use receipts to engage your customers. Whether they’re printed or sent digitally as an email or SMS , receipts can be used in clever ways to help drive return business or help your customers connect with you. With Zeller, you can add a custom image at the top of the receipt, where a simple logo and/or QR code will catch people’s eye. Below this, you can add in your business details, so your customers know how to contact you, as well as your social media handles. In the case of digital receipts – these are live links that will take customers directly to your social profiles. There are two spaces, above and below the purchase details where you can add a message of 500 characters or less. You could include a brief history of your business, details of a competition you’re running, or a message or slogan that aligns with your brand. Much more than a simple proof of purchase, receipts are an innovative marketing tool that can be leveraged to instil your brand messaging. 3. Align your invoices to your brand identity You don’t necessarily need a shop front to create a strong brand. Having a clear, identifiable web presence will set you apart from your competitors, and ensure your business is the first that comes to mind when your service is required. Or even when it’s not! Your online presence doesn’t end at your website. Every interaction with your customer is an opportunity to remind them of your brand, and invoices are no exception. Zeller Invoices provides you with the best of both worlds: the ability to create and send invoices quickly, but also the flexibility to customise them to align with your brand. With different colours and layouts to choose from, space for your logo and a custom message, your clients will be able to instantly recognise your business and your service. Not only does this make it easier (and therefore faster) for your clients to pay you, but they’ll associate the service with your brand, and are much more likely to return to you next time. Bringing your brand to life across the payment process is just one of the many ways Zeller lets you tailor your financial solution. With many different ways to take payments, make payments and manage your money, Zeller’s tools are designed with the flexibility and versatility to adapt to your business. Find out for yourself by signing up for a free Zeller Account today or by contacting our Sales Team to learn how Zeller could be a great fit for your business, and your brand.

Zeller Terminal: Your EFTPOS Payments Solution, and So Much More

Meet your newest recruit: a sleek, reliable multitasker that takes payments, processes sales, cuts costs, grows tips, splits bills, and boosts your brand. Once upon a time,  EFTPOS terminals did one thing: accept card payments. In 2024, they have become the beating heart of a business’s finances, incorporating myriad tools and features to help merchants not only deal with the increasing volume of card payments, but also make informed business decisions, deliver premium and branded customer service, and get you paid faster. Zeller Terminal is one such device that’s leading the way in payment technology in Australia. Integrated into Zeller’s financial ecosystem, which offers a  point-of-sale system ,  transaction account  and  savings account ,  debit cards  and  corporate cards , a  contact directory  and  mobile app , Zeller EFTPOS Terminal is a key component of an all-in-one system that gives businesses real-time visibility of their cash position, important sales insights, and near-instant access to their funds. So much more than an EFTPOS machine, Zeller Terminal is a key growth driver for your business, and below, we explain twelve reasons why. Top 12 benefits of Zeller Terminal 1. It saves your business money. Zeller Terminal is yours to own outright for the low cost of $99, or $199 if you choose Zeller Terminal 2, which comes with a built-in point-of-sale system. There are no monthly rental fees, no lock-in contracts, and no hidden costs. Once you start taking payments, you will only ever incur a 1.4% transaction fee for all card types – including AMEX – or 1.7% for over-the-phone transactions. Plus, with Zeller Terminal’s flexible surcharging capability, you can choose to pass on all or part of your merchant fee to the customer. Unlike many merchant services providers which lock you into surcharging for an added fee, Zeller’s zero-cost EFTPOS  option can be turned on, off, or customised at the press of a button. 2. It accepts every payment method. Zeller Terminal gives your customers the option to pay however is most convenient for them. To make payment, a customer can: tap their smartphone, watch, or other  NFC-enabled device  to the terminal tap their contactless debit and credit cards to the terminal insert a chip card into Zeller Terminal and, if needed, securely enter their PIN swipe their card and enter their PIN, or sign directly on the screen (available on Zeller Terminal 1 only) call you and read their card details over the phone 3. It simplifies checkout with a free, built-in point-of-sale system. Traditional point-of-sale software can be costly to growing businesses, which is why Zeller Terminal 2 incorporates a simple POS solution right into the hardware, for free:  Zeller POS Lite . Designed for micro, small, and mobile businesses, this easy-to-use POS solution records sales and delivers a fast and secure customer checkout experience. With Zeller POS Lite, you can: Manage a library of items directly on the terminal or via Zeller Dashboard or App Customise your product offering with modifiers and variants Design your home screen grid to allow quick access to frequently used items Generate itemised receipts which customers can receive via email, SMS, or QR code View detailed sales reports to understand what you are selling and when Create and manage discounts Get set up instantly – Zeller POS Lite comes automatically installed on Zeller Terminal 2 4. It boosts your brand with customisable receipts and screensavers. Zeller ensures your brand is central to the payment process by allowing you to customise both your receipts and your machine’s screensaver. Whether they’re printed or sent digitally as an email or SMS, Zeller receipts can incorporate a custom image at the top of the receipt, as well as business details, social media handles, a brief message or returns policy. Similarly, Zeller Terminal’s large digital screen can be customised with an image of your choice, allowing you to engage your customers with your brand while you scan their items or pull up their order on your point-of-sale. Much more than a simple payment device, Zeller Terminal is an innovative marketing tool that can be leveraged to instil your brand messaging. Customise your Terminal screensaver and your receipt to align with your brand. 5. It splits payments. Gone are the days of making your customers get out their phone calculator to figure out who owes what after a group meal. Zeller Terminal’s  Split Payments  functionality gives customers the option of splitting by custom value or by number of people. Not only is this more convenient for your patrons, but it speeds up the payment process, freeing up the EFTPOS terminal for it to be used by other staff. Additionally, by giving each individual customer the option to pay their share, it gives them all the opportunity to provide a tip. Everyone tips differently, so by giving more power to each customer, it is not only a more democratic process, it's likely to result in cumulatively greater tips for your business. 6. It settles the bill, tableside. Zeller Terminal’s  Pay at Table  feature is revolutionising the dining experience. Where before waitstaff would have to jostle between the diner’s table and the point-of-sale machine to settle a bill, Zeller Terminal now allows you to see total outstanding bills, take payments and close tables — all on one device. Rather than the customer paying at the counter or finalising the bill in the traditional, time-consuming manner, waitstaff can deliver the bill and the mobile payment device, all at the same time. The status of a table is updated in real time and synced across all machines, reducing human error and optimising the whole operation. 7. It makes processing refunds easy. Zeller Terminal supports both complete and partial refunds – and you, as a business owner, have the ability to restrict who can provide a customer with a refund. It’s an added level of protection for your business. Refunding a payment doesn’t cost your business anything; Zeller doesn’t charge any additional fees for refunding a customer. 7. It gives you real-time insights. Track key metrics from your Zeller Terminal in your own Zeller Dashboard or on  Zeller App . By providing powerful real-time data and a searchable transaction history, Zeller equips you with the tools you need to better manage cash flow, identify cost-saving opportunities and sales patterns. With most payment services providers, daily transaction information is unavailable until totals are tallied up at close of business — and important business information can only be found in a monthly merchant services statement. Having the ability to see how your business is performing at a glance enables you to quickly understand your short-term cash flow, progress sales targets to meet (and outperform) business objectives, and ultimately make smarter business decisions. 9. It gets you paid faster with same-day settlements. When you settle your funds into a Zeller Transaction Account, your day’s takings from Zeller Terminal will be deposited into your account the very same night, 365 days a year. If you choose to settle your funds into a third-party bank account, you will receive them the next business day. Speeding up the settlement process means you have access to your funds faster, helping to keep your cash flow healthy, and helping to avoid delays to wage payments or supply orders. 10. It can be controlled remotely. If your business operates across multiple locations, you need an easy way to manage your EFTPOS payment terminals. Every one of your Zeller Terminals can be controlled from your Zeller account, ensuring consistency across your entire operation. Update your staff permissions, enable and disable surcharging, update the information on your receipts, and more from one easy, online location. 11. It increases your tips. Zeller Terminal makes it easy for customers to leave a tip. This is particularly useful for hospitality businesses — you don’t have to enable the feature, but the functionality is there. You can configure your Zeller Terminal to provide a range of tipping options, either prompting a customer to leave a tip calculated on a percentage of their purchase or allowing them to enter a custom amount. This is a proven tactic, designed to grow tips for your business. 12. It reduces paper with digital and QR code receipts. A recent study* revealed that Australia produces 10.6 billion paper receipts annually, but because of their chemical coating, none of them can be recycled. With consumers and businesses becoming increasingly aware of their environmental footprint, many are choosing digital receipts as a convenient and sustainable alternative. Zeller Terminal embraces this step forward by offering customers the choice to have their receipts sent via email or SMS (available on both terminal models), or they can quickly scan a QR code which appears on-screen after the payment has been processed and download their receipt directly to their smartphone (Zeller Terminal 2 only). *‘Life Journey of an Average Receipt’ report, commissioned by Slyp, undertaken by the University of Technology Sydney (UTS). Plus protection for your business. Zeller uses end-to-end encryption and industry best practices to protect transactions from the time they are taken at the terminal to the time your money is received. Whether you choose to use an open or secured Wi-Fi connection or a mobile broadband-based connection, all the information Zeller processes is encrypted to our servers. Our team adheres to industry best practices in cybersecurity and threat management, constantly monitoring transactions for suspicious activity and blocking fraudulent transactions. When payment disputes occur, our team of experts deals with the bank for you, helping you avoid costly chargebacks. We’re always looking ahead. Our team of developers are hard at work, continuously building new functionality to give your business an edge. That's why, when you sign up for Zeller, there are no lock-in contracts or commitments. We know you’ll love our solution enough to never want to leave. Learn more about how  Zeller Terminal  can help your business grow by accepting every card payment, quickly and securely, for one low rate. By sharing your details with us, we may contact you from time to time. We promise we won’t bug you — and you can unsubscribe from communications at any time.

2024 at Zeller: What We Built for You This Year

This year our commitment was to continue to enable and support you, our merchants, with the most innovative payments and financial solutions available. Guided by your invaluable feedback and ideas, we made Zeller even easier, faster, and more powerful in 2024. With no further ado, here’s a wrap-up of the highlights our team delivered for you this year. Zeller Terminal We launched the next-generation in payments, Zeller Terminal 2. Our latest payment terminal , Zeller Terminal 2, comes with a free built-in point-of-sale (POS), Zeller POS Lite. Engineered in Melbourne, this new payment solution comes with powerful sales and item reporting, a larger digital screen, downloadable QR code receipts and much more, helping you to elevate the checkout experience at a very affordable price. Help save the planet, one receipt at a time. To help you reduce your environmental footprint, we made further advancements by offering a QR code digital receipt option , alongside SMS and email receipts. Customers can now scan the QR code to download their receipt after making a payment. Zeller Terminal is now more customisable than ever. Innovative features such as light or dark screen modes, and customisable screensavers to give your payment terminal a seamless look that complements your brand or business aesthetic, are now available on both Zeller Terminal 1 and 2 — making it the most customisable EFTPOS solution available on the market. Zeller App POS Lite is now available on your smartphone. Mobile selling is now even easier with the launch of Zeller POS Lite on Zeller App . Using Tap to Pay , you can quickly add items, apply discounts, accept contactless payments, and send itemised digital receipts directly from your smartphone. Tap to Pay. Now on Android. With 44% of Australians owning an Android smartphone, Tap to Pay on Android (built right into the Zeller App), provides more businesses with an affordable solution to accept contactless payments, without the need for a physical EFTPOS terminal. Sort your business savings with a tap. You can now activate and manage your Zeller Savings Account directly from Zeller App, making it easier to transfer funds and earn a higher interest on your business savings than you would with a big-4 bank. Issue corporate cards from anywhere. We added even more flexibility to Zeller Corporate Cards with the ability to issue new cards, manage budgets and monitor transactions directly from your smartphone with the Zeller App. Point of Sale A free point-of-sale baked into Zeller Terminal 2. Zeller POS Lite is a mobile POS system designed for micro and small businesses. This free, easy-to-use POS solution enables you to categorise your menu, record items and modifiers sold, send receipts, and deliver a fast and secure checkout experience. Oracle and Zeller. Partnering up to power hospitality payments. Zeller joined forces with the global leader in restaurant POS systems, Oracle, to provide an end-to-end solution for managing orders and securely accepting fast payments with our new integration to Simphony POS . Zeller Dashboard Item Reporting for Zeller Invoices and POS Lite. As you sell your items with Zeller POS Lite or Zeller Invoices, we’ve made it even easier to see what’s selling best and which items aren’t performing with real-time item sales reporting. Easier expense management. Life got a little simpler for finance teams, who are often managing expenses across multiple projects, departments and locations. Zeller corporate cardholders can now easily upload receipts and tax invoices into transactions they’ve made, categorise and append notes to expenses. These small features help finance teams to simplify expense reconciliation at the end of the month, saving time and reducing admin. Security 3D Secure adds another layer of security for online payments. You and your customers benefit from an additional layer of security for online credit card transactions made via Zeller Virtual Terminal, Payment Links and Invoices to protect from fraudulent activity. Cardholders will be prompted to verify certain payments via two-factor authentication triggered by their card-issuing bank. Notifications Real-time account notifications. We introduced transfer summaries and remittance receipts via SMS and email, and account security notifications in the Notification Centre from Zeller Dashboard and App. See everything you need to know from amount, date, time, account and recipient information with a transfer summary, plus the ability to download remittance receipts to send via SMS or email. Choose how you want to be notified. Customise your notification settings to let us know the best way to give you transaction, account, and security alerts in the Notification Centre. Prefer SMS? No problem, simply update your notification settings with a click. We’re proud to have delivered over 100 new features to your Zeller Account this year, ensuring you have the most seamless and efficient experience when managing your payments and business finances. Looking to 2025, we’re excited to continue to deliver even more powerful features to support your business. If there are features you would like to see in your Zeller Account, we want to hear about it! Send your ideas to feedback@myzeller.com.

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