• Business Growth & Optimisation

How to Show Your Customers Some Extra Love This Valentine’s Day

2 min. read24.01.2025
By Team Zeller

Valentine's Day will be here in a heartbeat, presenting a perfect opportunity to set customers swooning and spending.


Last year Australians splashed almost half a billion dollars on their sweethearts, so there’s no doubting Valentine’s Day is big business. Here are several Valentine's Day marketing ideas to capture your customers’ hearts – and dollars – this season of love.

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1. Packages primed for passion.

Curate Valentines-themed gift bundles that combine products into loveable packages ready for romance. A scented candle with that box of chocolate, or a silk eye mask with that matching lingerie set – irresistible.

2. Wrapped with love.

Offer a selection of wrapping papers, decorations, and cards to help your customers add a unique, heartfelt touch that their sweetheart will be sure to adore.

Valentine's Day Gift Wrapping

3. Free or discounted shipping on Valentine’s orders.

Incentivise online shoppers with free or discounted shipping on their Valentine's Day purchases. Make sure to clearly communicate any deadlines to avoid heartbreak!

4. Share the love with local businesses.

Collaborate with local businesses to offer joint Valentine's Day promotions, like discounts or Valentine's Day gift bundles. For example, a voucher for 20% off roses from the local florist with every wine purchase over $50, and vice versa. Or a romantic degustation dinner-and-spa package for lovers looking for a special treat.

This approach can expand your reach, attract new customers and strengthen community ties.

5. Host a memorable in-store event.

Offer couples a unique experience like a one-off workshop, class, or tasting session. For example, a couples' painting workshop where they create a shared masterpiece, a wine and chocolate pairing session featuring goodies from local vendors or a beginner's ballroom or salsa dance class to get hearts racing. Get creative!

Valentine's Day Gifting

6. Provide last-minute gift inspiration.

Inspire last-minute shoppers with Valentine’s-themed gift ideas both in-store and online, and make sure to promote them across social and email. By creating dedicated displays or website sections that highlight popular or unique items, you’ll make it easier for those customers who need to make some quick decisions.

7. Include a lovely gift with purchase.

Surprise and delight customers by including a small, unexpected gift with their purchase. Whether it's a sample product, a discount voucher for future use or a branded keepsake, little surprises like these can help leave a lasting positive impression.

8. Further sweeten your loyalty program.

Show extra appreciation to your loyal customers by offering bonus points or exclusive discounts in the lead up to Valentine’s Day. This not only rewards repeat business but also encourages increased spending and customer retention – what’s not to love about that?

At Zeller, we're committed to supporting your business with industry-leading payment and financial solutions to help you succeed. To learn how we can help you make the most of this Valentine's season and beyond, give our local team a call on 1800 935 537.

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What's New at Zeller

Both Zeller Terminal 1 and 2 have received software updates based on your feedback to add new functionality and make accepting payments easier than ever. Read on to see all the new features available from Zeller this December. Zeller Terminal 2 Easier POS navigation. We’ve made it easier to integrate your POS system with Zeller Terminal. The 'Mode' button on the top right-hand corner of your terminal screen has been updated with a new 'POS' option to allow easy toggling when you need to change your settings quickly. If you integrate with a third-party POS platform, or would like to enable Zeller POS Lite (available exclusively on Zeller Terminal 2 ), you can also navigate to 'Settings' in the Zeller Terminal menu. Clearer sales summary breakdown from Zeller POS Lite. As a small business, you’re often offering various combinations of products including customisations. To make the payment process even more seamless when checking out customers with Zeller POS Lite , we’ve made our sales summary clearer. Before you charge your customer, you can see the price of your items, modifiers and discounts broken down to ensure you’ve included everything. Search item categories on Zeller POS Lite. Staying organised during busy periods is vital to serve your customers efficiently. We’ve added a search bar within 'Categories' in your items to help you find and manage categories quickly. To search your categories, navigate to 'Items', click on 'Categories' and use the search bar. If you do not have a category for the item you’re searching for, you can quickly add a new category here. Zeller Terminal 1 Light and dark mode. Zeller Terminal is designed for customisation. With that in mind, you can choose between light and dark screen modes on Zeller Terminal 1 to match the colour of your terminal (black or white) and also align the theme with the aesthetic of your business. Light and dark screen modes are also available on Zeller Terminal 2. Paperless receipts via QR code. Zeller Terminal 1 offers multiple options for providing receipts to your customers. In addition to printed receipts and digital receipts via email and SMS, customers can now download digital receipts immediately by scanning the optional QR code on your device screen. This is an easy way to help your customers go paperless, while saving your business money on receipt rolls. Keen for a new feature? If there’s something you’d like to see in your Zeller Account, we want to hear about it! Send your ideas to feedback@myzeller.com. Finally, if you’d like all our latest features, offers and business news sent right to your inbox, sign up to our newsletter today at the form below.

Unwrap 3 More Ways To Get Paid This Holiday Season

It’s beginning to look a lot like Christmas, with streetscapes around the country adorned by oversized candy canes, inflatable Santas, and enough tinsel to tickle a reindeer’s nose. Naturally, all this fun, festive frivolity comes with increased consumer spending, and businesses can sometimes experience payment bottlenecks if they’re not prepared. 1. Take payments down the queue with Tap to Pay. Got a smartphone? Great, you’ve got a mobile POS terminal. Simply open up the Zeller App on your smartphone, hit the hamburger in the top left corner (the three stacked lines), enable ‘Tap to Pay’, follow the prompts, and you’re ready to accept contactless payments. Tap to Pay with Zeller App can be handy in so many scenarios. For example, if you’re running a one-off stall selling Christmas hampers at your local farmers market, you can accept payments directly on your phone. No EFTPOS terminal needed — it’s that easy.. Another example could be a fishmonger with a steadily growing queue of people lining up to buy fresh seafood for Christmas Day. While one staff member takes orders and accepts payments at the counter using  Zeller Terminal, another can walk down the line using Tap to Pay with Zeller App on a smartphone as a secondary POS. By reducing customer wait time, you’re helping to ensure fish-fans don’t get salty and move on to a quieter nearby competitor. 2. Lock in bookings or large orders with Zeller Invoices. Sending professional invoices has never been easier. Let’s say you run a restaurant and have just received a booking request for a large Christmas party. To accept a deposit payment to secure the booking, you’d open Zeller Dashboard, whip up an invoice in a few clicks (including detailing the payment terms), create a new contact, and send the invoice for the client to arrange pre-payment quickly and securely with their credit card. Or perhaps you’re a bakery taking Christmas pudding orders. You can fire off the invoice in a few clicks, and then be automatically notified when your customer completes their order payment. And if your customer was slow to pay, they’d automatically receive reminder emails to prompt them. We’re proud to say that 75% businesses using Zeller Invoices get paid in under 24 hours. 3. Take card payments over the phone and send payment links with Virtual Terminal. Zeller Virtual Terminal allows you to manually enter a customer’s card details they’ve given you over the phone, or send them a secure payment link via email or SMS, right from Zeller Dashboard. But what if you don’t have their email address or phone number? What if you’ve been communicating with your customer purely on social media? No worries, Virtual Terminal can handle that too. Let’s say you’re a handmade jewellery creator crafting cute Christmas-themed earrings for customers on Instagram and Facebook Marketplace. You would take an order via your DMs, add the payment details into Zeller Virtual Terminal in a few taps, click ‘Copy Link’ and shoot your customer the payment link back via DM. Quick, easy and efficient, the way it should be. So whether you’re a sole trader, a medium sized business or even running a bigger operation, hopefully this article has given you some fresh ideas on taking payments this Christmas and beyond. If you have any questions on any of these additional payment options available to you, log in to your Zeller Dashboard to try them out, or give our local team a call on 1800 935 537 and we’ll step you through the process.

10 Reasons Why You Should Switch to a Zeller Transaction Account

Gone are the days when managing your money was synonymous with paperwork, bank tellers, and hidden fees. Enter the new age of business finance with Zeller. In the same way that video streaming platforms replaced movie rental shops, online-only financial service solutions are rapidly becoming the preferred alternative to traditional, outdated business banks. While the idea of perusing aisles of dusty DVDs may fill us with a warm nostalgia, no one is mourning the loss of queuing at the bank. Zeller is one such digital financial institution tailored to Australian businesses. From securely storing and saving your funds to paying employees, invoices and bills, Zeller’s free  Transaction Account has everything you’ve come to expect from a traditional bank account, but with less fuss, and more features designed with the unique needs of business owners in mind. If you’re tired of inefficient processes, paperwork, and complex fee schedules, here’s ten reasons why you should make the switch to a Zeller Transaction Account today. 1. It takes less than 6 minutes to sign up. If you’re 18 years or older, have an active Australian Business Number (ABN) or are a Sole Trader, you’ll be able to sign up in a matter of minutes. The process to sign up for a Zeller Account is simple, and done entirely online. All you’ll need is a current passport or Australian drivers’ licence. Once your identity has been verified, you’ll be able to create your own Zeller Transaction Account – with a BSB and account number – as well as your Zeller Dashboard, where you can access and manage all other Zeller services. For more complex business types such as a trust or company, our team may reach out to you to request some additional information. 2. It’s free. Once your Transaction Account is up and running, there are no monthly fees, and no lock-in contracts. You will only ever pay a fee if you choose to start accepting payments via Zeller EFTPOS Terminal (1.4% per in-person payment, or 1.7% for over-the-phone payments) and/or Zeller Invoices (1.7% + $0.25 per transaction). What’s the catch? There isn’t one. Read more about our transparent pricing here . 3. Create unlimited debit cards and sub-accounts. Zeller Transaction Account is designed to be configured to your unique business needs. You can create as many sub-accounts and Zeller Debit Cards as you like, at no additional cost. You may choose to open one sub-account for storing operating funds, one for tax savings, and one for profits for example. Or, if your team has to regularly pay for expenses, you might create sub-accounts for each member of staff, and then give them each a Zeller Debit Card. Rather than dealing with petty cash or expense claims, Zeller Debit Cards – which can be physical or virtual – take the hassle out of team expenses, while also giving you complete control. Unlike with traditional banks, Zeller cardholders are not required to be signatories on the account, which means only you, as the business owner, will have admin access to your Zeller Transaction Account. 4. See your cash position at a glance with visual charts and quick-access insights. From your Zeller Dashboard, you can access a real-time, single-page overview of your business financial position. A simple chart tracks your end-of-day balance over the last 90 days, allowing you to quickly identify spending patterns and make informed business decisions such as rostering, inventory orders or the best time to push marketing. On the same page, you will find a preview of your most recent transactions, as well as the cash position of all your sub-accounts and debit cards. 5. Pay bills with BPAY. BPAY is an easy and secure way to manage and pay bills online. From your Zeller Transaction Account, you can assign contacts to bills paid with BPAY to track expenses over time, as well as reconcile bill payments with BPAY through Zeller and Xero Bank Feeds. Unlike many banks and other financial institutions, BPAY with Zeller is entirely free to use. Plus you benefit from the combined security of BPAY and Zeller to give you extra peace of mind. 6. Attach invoices, receipts and notes to transactions. Get the full picture when it comes time to do your taxes, reconcile your expenses, or find proof of purchase, thanks to Zeller’s handy feature that lets you attach invoices, receipts or notes to your transactions. Rather than storing payment records or important information relating to transactions in a folder somewhere, store them right alongside the transactions themselves where they can be accessed from anywhere you have an internet connection. It will keep you organised, reduce paper (better for the environment!), and save you time in the long run. 7. Assign contacts and customers to each transaction. Zeller Contact Directory lets you store business and personal details, and assign them to relevant transactions. Whether you’re transferring money, taking a payment, searching for a previous transaction or comparing how much you spend at various businesses, Zeller makes it easy to identify payers or payees. Simply select a contact to view your shared transaction history or direct a transfer. 8. Send invoices and receive online payments. Every Transaction Account holder has access to Zeller’s all-in-one invoicing solution . From Zeller Dashboard, you can choose to create or import a library of items, build customised invoices and send them immediately or at a later scheduled date via email or SMS. Your customers can then pay you securely via an online link using their debit or credit card – no need for bank details means you get paid faster. You can then track and report the payment status of your invoices or send automated reminders to make sure nothing goes unpaid. 9. Streamline your accounting with Xero. Whether you use Xero for invoicing, bookkeeping or both, Zeller’s integration with Xero keeps things simple. By connecting Zeller online payments to your Xero invoices, customers can pay in a click and you can receive your funds directly into your Zeller Transaction Account. Plus, you can sync your Zeller transaction and settlement data with Xero Bank Feeds making end-of-month reconciliation a breeze. 10. Access your business finances on the go with Zeller App. Access your business finances from a tablet or smartphone with Zeller’s top-rated app . From tracking sales and expenses to creating new accounts, issuing cards, and configuring account settings, Zeller’s full suite of tools and features is available from the palm of your hand. We understand that business owners are time-poor, which is exactly why we’ve carefully designed this app to allow you to manage all your finances on the go, simply and securely. If you’re an existing Zeller customer, simply log into your Zeller Account to create a new, free Transaction Account today. If you are not yet using Zeller, sign up for free here and start growing your business with Zeller’s suite of financial tools.

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