Small Business Growing Pains and How to Overcome Them

Be confident that you’re hiring the right person for the job, every time. One of the most exciting parts of operating your own business is that it gives you the opportunity to work independently; you are in control. Once you start hiring employees, that dynamic can shift. Getting the right staff for your business is critical. These are the people who will be representing your brand every day, in their dealings with customers. You’ll need to be able to learn to trust them to get the job done the way you expect, so that you can work on other parts of the business (and take a breather, when you need it). According to the latest Business Conditions and Sentiments report from the Australian Bureau of Statistics, an increasing number of businesses are struggling to find employees. Follow these steps for hiring staff for your small business to ensure they are the right fit. Five steps to hiring employees for your small business 1. Write a clear job description The job description is the first step to finding the right staff for your vacant role. It should outline the desired criteria required for the position, as well as how to apply. Your job description should include: job title day-to-day duties and expectations of the job level of authority necessary qualifications, skills, licences or education requirements application deadline It is also important to specify the type of person you want to hire and the role’s salary or pay range. This ensures that only interested and eligible candidates will apply. You should be clear on what the role really offers and requires, and not overpromise in the description. Sometimes a holiday job is just a holiday job necessary to get you through a busy period — be upfront about that. 2. Advertise the position on job sites Now it is time to make your vacancy visible. Think about the kind of employee you are trying to attract, and how they might search for jobs. To help potential employees find you, use sites like LinkedIn or your social media channels. Alternatively, you can pay a small fee to post your ad on hiring websites like Seek and Indeed to reach maximum people. There are also industry-specific job boards you can utilise, such as ones for hospitality roles. You could encourage fellow employees to share the posting, or even put up signs within your own business’s shop window. 3. Review job applications Often, the most consuming part of hiring employees for your business isn’t the interviewing itself — it’s deciding who to interview. Reviewing job applications is a time-consuming step, because you’re judging from a piece of paper (or digital document) whether the person can do the job. A logical first step is striking out all those who have never worked in your industry — unless, of course, you’re looking to train someone from scratch. It’s easiest to keep a record of each candidate’s strengths and weaknesses as you read through job applications, then create a shortlist of those that have the required experience. Keep these to review when it comes to selecting the candidates that you choose to interview. 4. Interview your selected candidates When it comes to interviewing potential employees, there are a few criteria you should be looking for and questions to ask. Background and training Does this person have the knowledge and skills required to do the job? Ask them to explain how their current knowledge and previous work experience could help them in this new role. Personality Fit is an important consideration, especially in a small business. Ask yourself, will this person fit our team? Seek examples of how they’ve dealt with conflict, or what kinds of personality traits they think they will bring to the job. Behaviour How will this person deal with the job and the specifics of your workplace dynamic? Workplace-based scenario questions could show how the candidate will respond to the stressors of the job — such as rush hour at a CBD cafe, or Black Friday at a retail store. Ability to improvise Can this person deal with the unexpected or unfamiliar? Ask questions that they might not have prepared for, or for an example of a way they have overcome an unknown situation. Thought processes How does this person solve problems? This is when ethical or metaphorical questions and scenarios can be used to show how they would respond to hypothetical situations, such as when a customer’s card is declined. Many small business owners find they don’t have the time to train staff for the job. You could also consider testing a potential employee’s skills by asking them to undertake specific scenarios, such as making a cup of coffee if the role is for a barista. 5. Prepare for their first day Congratulations — you’ve found the right person for the job. Now it’s time to onboard them and ensure they are ready to start working. Use the training and orientation process to not only teach new employees about their role and the expectations that come with it, but also to outline your business goals and values. Training should be detailed and specific to the job, but not overwhelming and not all at once. Utilise other staff to teach the intricate ways of your business.It is important to bring new employees up to speed as quickly as possible, to help them feel part of your business and to ensure they add value to your business. A proper staff induction usually involves a run-down of the business, staff organisational chart, HR policy, and safety manual. You will also need to set up new staff with the tools they need to do the job. In their role, do they require access to your accounting software? Social media profiles? Stocktake tracking technology? Consider what level of access is required for this person to fulfill their role. All customer-facing staff will need to learn how to use your Zeller Terminal, for example. However, you can still restrict their ability to provide refunds by requiring a PIN. The PIN can be given to employees after they pass probation, if you wish. Hiring the right staff for your small business is a time-consuming but important step in growing your business. Think carefully about the type of person you want in the role and make sure your job ad reflects that. When it comes to interviewing and selecting the right candidate, asking thorough and relevant questions is critical. For more tips on growing your business, sign up to our Business Blog .

How to find the right price to maximise your profits and keep customers happy. The importance of appropriately pricing your products cannot be understated. Too high and you could lose out to more affordable competitors, too low and you could struggle to break even. Finding the right pricing strategy is key to boosting your business’s growth trajectory. Whether you’re starting a brand new business or reevaluating your pricing, this article outlines the five essential steps you should be taking to correctly price, or reprice your product or service. From calculating your costs, to understanding your customers, doing market research, monitoring sales and implementing price changes: this article guides you through the art and science of pricing. 1. Calculate your costs The very first thing you need to do when deciding on a price is to calculate how much it costs you to make or deliver your product or service. You need to identify all the direct costs – that is, raw materials or components, labour costs, packaging, shipping and any manufacturing costs. You then need to consider your indirect costs, these include rent and utilities, staff salaries, marketing or advertising, general supplies and insurance and taxes such as GST. Once you have a good idea of what each product or service costs your business, you can use one of the most simple pricing strategies: cost-plus pricing. This strategy involves simply adding a markup to the cost of your product or service. For many retailers that are on-selling pre-made products, this is a common pricing method that works well. However, it does rely on your cost calculations being accurate. So, to ensure you’re not undercutting yourself, it’s important to also factor in market demand and competition. 2. Research your competitors If you’re entering or operating in a crowded market, it’s critical that you understand what the going rate is for your product or service. Do your own market research by looking online, signing up for newsletters, monitoring social media or by discreetly going into your competitors’ stores or speaking to their customer service. If you discover that your proposed pricing is far higher or lower than competing businesses, identify why. Is your product or service lacking something that your competitors are supplying? Are you offering a customer experience or convenience that your competitors are not? If your proposed pricing is in the ballpark of the existing market, then you have a few strategic options. You might choose to adopt penetration pricing, by setting a relatively low price in order to quickly attract customers to try the product, with the view of increasing prices once your business has gained some traction. Or, if your product is new or highly innovative, you may want to initially set your prices higher than your competitors in a strategy that is known as skimming pricing . This capitalises on the willingness of early adopters to pay a premium. Then you can gradually lower your prices to target broader market segments. Or, you could simply opt for competitive pricing, whereby you set your prices close to or just under what your competitors are charging. Whatever you do, it’s important to remember that your competitors’ costs and customers aren’t identical to your own. So, the aforementioned strategies will always work best for your business if you implement them in alignment with your production costs and your customers’ spending capacity. 3. Cater to your customers Getting to know your customers is one of the most important business lessons you’ll ever learn. What they value and what you offer them can make or break your business; so it pays to listen. Talk to your clients and find out what they’re looking for, then bring them more of it. If you don’t have face-to-face interaction with your customers, having a customer contact management solution will help offer insights into their purchasing behaviour. If you’re operating within a demographic that values quality, they’ll likely be prepared to pay a premium for well-made goods or white-glove service. If this is the case, your business could benefit from implementing a value-based pricing strategy , which focuses on the perceived value of the product or service. Consider the benefits, quality, and uniqueness of your offering, and price your product or service accordingly. Or, if you are aiming to create an image of prestige, you could opt for a premium pricing strategy , whereby you purposefully set a high price to position your product or service as luxurious, exclusive, and superior quality. If your customers are searching for a bargain, either you’ll need to find ways to reduce your production costs to ensure your prices stay low, or you could adopt the loss leader pricing strategy. This involves deliberately selling certain products at a loss, in the hope that customers will purchase other, more profitable items as well, making up for the initial loss. For businesses catering to a mix of customers at both ends of this spectrum, having a tiered pricing strategy will help you accommodate the diverse needs of your clientele. By offering a range of prices, you cast a wider net for reaching potential customers. 4. Track your sales Once you’ve decided on a pricing strategy, it’s time to evaluate whether it’s working or not. Having a simple, integrated process that easily shows you what’s coming in, and what’s going out is key in this process. Whether you’re accepting payments via an EFTPOS terminal or through invoicing , Zeller’s all-in-one solution is a great way to evaluate your cash flow. Business expenses can be paid for using the Zeller Debit Card or through a direct debit from the Zeller Transaction Account , and sales can be tracked via an online dashboard and mobile app , giving you an insightful visualisation of your business cash position. Seeing the net balance of your funds over time will quickly tell you if your pricing strategy is working or not, and moreover, it will enable you to identify spending patterns, which can inform whether or not you implement a dynamic pricing strategy . Adjusting your pricing to align with sales peaks or troughs – whether over days, weeks, or seasons – can help bring in customers when business is slow, or capitalise on demand at busier times. Similarly, if your business operates in different locations, being able to compare your sales in different venues can help you implement a geographical pricing strategy if necessary, where you adjust your prices to local market conditions. 5. Adjust your prices (if you need to) After monitoring your sales for a period of time, you might decide you need to change your tack. If this means decreasing your prices, most customers will welcome the change. Just make sure you can reassure them that the quality of your product isn’t also decreasing. If, on the other hand, you need to bump up your prices, there are a number of ways to go about it to ensure you don’t get your customers offside. Soften the blow by offering discounted bundles when several products or services are purchased together as a package. Improving the quality of your product, or adding in extra features, benefits, or improvements can also help to justify the increase in price. Alternatively, consider incremental increases over time to allow customers to adjust to the changes gradually. Or implement psychological pricing by rounding them down from the nearest whole, $9.99 for example. Timing is also an important factor. Generally, the beginning of the financial year (after the sales) is a good time to adjust your prices. Otherwise, identify when your busiest season is, and implement the changes then. If you’re worried about backlash, notify your clients of the price increase either in-store or via email, and clearly explain the reasons. Educating your customers and being transparent with them will help build their trust and loyalty. Finding the right price starts with the right tools. Understanding your costs, customers, positioning, competitors, and ideal profit will help you pinpoint the pricing strategy that’s right for your products. However, it’s important to note that it’s unlikely you’ll ever choose one strategy and stick with it. Your approach will adapt and change over time and in line with the market, which is why it’s important to remain agile. Equipping yourself with the right tools to help you regularly evaluate your pricing will ensure you’re always ahead of the curve. Zeller’s end-to-end solution is your number one ally when it comes to tracking your business cash flow and using sales data to strategically grow your business.

Everything you'd expect from a business account — and more. As a business owner, you want to focus on growing your business. Whether your goal is to scale up, increase your profits, or explore new opportunities — our growing range of financial services products enable you to take that next step. We have expanded our product suite to include three new, powerful products that will help more Australian businesses — like yours — to grow. Zeller Debit Card New and improved Zeller Transaction Account Zeller App As with all Zeller products, these new offerings work just as well together as they do with your existing solutions. When used in conjunction with Zeller Terminal, they give you a complete view of your incomings and outgoings — enabling you to get a better handle of your business cash flow. Yet, as part of the exciting evolution of Zeller, you can also opt to use each of these products as a standalone replacement for your current business bank account . Zeller is a new and powerful replacement for your business accounts and cards, enabling you to store, save and spend your money better. Keep reading to learn more about how Zeller is reimagining business banking by developing innovative products to help you run your business better — with no lock-in contracts, monthly fees or need to visit a bank. Reimagining business banking for Australian businesses In 2021, over 3 in 5 Australian business owners reported that they would prefer to manage their business finances through a non-big 4 bank. Tired of the lengthy set-up processes and paperwork, slow settlement, hidden account fees and fine print, it was clear that business owners desired a powerful new alternative. Zeller launched that same year to offer a smarter alternative to outdated business banking solutions serving Australia’s thriving business ecosystem — supporting merchants to grow their cash flow and profitability as they emerged from the pandemic with products that enable them to access their funds faster, gain valuable business insights, manage expenses more efficiently, and sell to their customers in more locations. Now we’ve expanded Zeller’s suite of products to offer a complete financial services solution that’s everything you'd expect from a business bank, but better. The release of these new products marks an important milestone for Zeller in becoming a financial services provider that meets all of your business financial needs — from accepting payments to managing your finances, paying employees and bills, tracking your expenses, reporting on business growth, streamlining bookkeeping and more. With Zeller, you can say goodbye to your outdated business bank. No matter what your financial services needs are, we are developing the solutions to power them — with no monthly fees, no paperwork, no need to visit a branch, and no lock-in contracts. Meet Zeller’s suite of new, powerful financial products Use them all or pick one to plug into your existing tech stack, Zeller offers a suite of financial services products to power up your business — including EFTPOS payments and invoices, accounts and cards, with new solutions for expense management coming soon. Zeller Transaction Account When you sign up for your Zeller Account, you get a free, powerful Zeller Transaction Account that you can use to replace your traditional business bank. Or, simply sign up for your free Zeller Transaction Account and use it without any other Zeller products. It’s the most powerful business Transaction Account for any business stage or type — complete with your own BSB and Account Number. Once set up, you can create as many additional accounts as you like. Zeller Transaction Account comes with features to see a full overview of all of your payments, transactions, expenses, spending and invoices across your top suppliers and customers, and manage expenses in real-time with ease. You can transfer funds to and from your Zeller Transaction Account instantly, then rack all your incomings and outgoings with up-to-the-minute Xero Bank Feeds, to streamline reconciliation. Using your Zeller Transaction Account in conjunction with Zeller Termina l gives you the fastest possible access to your funds, so you can put your money to use. Funds accepted via Zeller Terminal are settled to Zeller Transaction Account nightly, 365 days a year. Zeller Debit Card As you grow your business, you’ll need to purchase stock; pay bills, suppliers and employees; and keep track of it all so your budget is under control. Zeller Debit Card , which replaces Zeller Mastercard, is linked to your free Zeller Transaction Account so you can spend funds as soon as they settle to your account. With Zeller, you can create unlimited, free virtual cards and assign cards to employees in seconds so they can make business purchases in-store and online. Then, add notes and upload receipts so you know where your money is going. If your card ever goes missing, it’s simple to lock or cancel the card in an instant via Zeller Dashboard or Zeller App. Whether it’s a round of coffee for staff, or your business’ electricity, you can pay for it with Zeller Debit Card — plus, you’ll get access to exclusive cardholder benefits and rewards with every dollar you spend. Purchases made in Australia are always fee-free, and there are no annual card fees. Zeller App The Zeller App is the only app you need to manage your accounts and cards, EFTPOS and payments, invoicing and expense management, and more. Whether you operate a startup or a scale-up, you can run all of your business finances from your mobile phone, no matter where you are in the world. With Zeller App , you can: transfer funds fast between accounts order and issue, activate and cancel Zeller Debit Cards for you and your team view sales reports view your entire transaction list and details for all your Zeller Transaction Accounts, Zeller Debit Cards and funds settled from Zeller Terminal add notes to your transactions and more. Zeller App is available and free to download from Apple’s App Store  and Google Play . Zeller Terminal Whether you’re accepting payments in-store, on the go or over the phone, Zeller Terminal ensures customers are able to pay for your goods or services quickly and securely. When you’re just starting out, having an EFTPOS machine helps establish legitimacy with customers and affords incredible efficiencies; you don’t want to be sending customers to an ATM or requesting bank transfers. When you’re operating a busy business, an EFTPOS machine that processes customer payments in seconds helps to cut down queues and increase customer satisfaction — ensuring their final touchpoint with your business is a positive one. Make use of intelligent functionality such as: integrations with 600+ point-of-sale systems to streamline payments custom surcharging to pass on your cost of acceptance in full tipping prompts to grow your tips by 30% customisable receipts for additional business branding and much more. With 99.999% uptime and the option to add a Zeller SIM Card so you can process payments when Wi-Fi or personal hotspot isn’t available, Zeller Terminal ensures you’re always ready to sell. In-person payments cost just 1.4% per tapped, dipped or swiped transaction, while over-the-phone payments cost 1.7% to reflect the additional security measures required to keep your business safe. If your business processes over $250K in card payments per year, you may be eligible for a custom rate. Funds accepted via Zeller Terminal are settled to your Zeller Transaction Account overnight, 365 days a year, and available to spend using your Zeller Debit Card the very next day. Zeller Terminal comes in black and white, and is available from Zeller Shop , with free express shipping and same-day dispatch. There are no lock-in contracts, terminal rental fees or hidden charges. Zeller Dashboard Having the ability to see, track and report on your incomings and outgoings is key to running a successful business. Zeller Dashboard provides one convenient location to see your incomings and outgoing in real-time, manage your EFTPOS terminal settings, create reports, keep track of business performance and more — from wherever you are. Understanding where your money is coming from, and then being spent, is key to healthy cash flow. It also makes tax time easier and enables you to find opportunities to cut spending to support business growth. For example, using Zeller Dashboard you can instantly identify which times and days of the week your business is the quietest. With this information in hand, you can make informed decisions about whether to change your opening times, close on public holidays, reduce your staff, and much more. Zeller Contact Directory works hand in hand with Zeller Dashboard, allowing you to better understand the customers who shop with you and get valuable insights about the businesses you spend with. This powerful functionality gives you one place to see every EFTPOS payment, transaction and account transfer processed with an individual or another business — and it’s included free. Make the switch today Whether your business is big or small, Zeller products can help you run more efficiently and meet your next growth milestone. Plus, all Zeller merchants get free access to live support in under five minutes. Our team of experts is on hand to help you with any queries you may have, and are available via phone call or text, email, and social media. Sign up for your free Zeller Account today in under five minutes to get started, or speak to Zeller Sales about a custom package designed to suit your business needs.