We know, with certainty, that Australians prefer using debit and credit cards over notes and coins. Research from the Reserve Bank of Australia demonstrates the sharp decline of physical cash use: respondents under the age of 40 used cash for less than 15% of their payments in 2019. Three years prior, in 2016, cash accounted for 30% of their payments.
Since then, the number of cashless transactions has further increased as a result of the COVID-19 pandemic, with the World Health Organisation recommending contactless forms of payments to slow the spread of the virus.
All of this is unlikely to come as a surprise, considering the obvious benefits of credit and debit cards: they’re simple, fast, secure, and generally easy to use. Pull your card out, tap, dip or swipe, and you’re all set — no need to count cash or fill out a cheque. For this reason, having an EFTPOS (Electronic Funds Transfer at Point Of Sale) machine is just as critical for your business operations as it is for your customers’ experience.
Let’s take a closer look at each element of an EFTPOS machine.
Simply put, an EFTPOS machine processes credit and debit card transactions. A dependable terminal from a trustworthy and knowledgeable provider will capably handle this work, sending transaction approvals and funds transfers to automated systems that quickly complete the workflow.
This is the bedrock of a functional EFTPOS machine. No matter what other features and services are offered, your business needs a terminal that is ready to process each and every customer’s card payment securely.
With that said, a truly outstanding EFTPOS machine has functionality beyond the mere processing of transactions. The best EFTPOS machines combine fast, reliable card processing with valuable additional features that can help you better understand your business. For example, you might use the value of a day’s total transactions to track peaks and valleys in customer activity, identify your most popular products, or simply make sure the math all adds up as you or your employees handle the bookkeeping.
EFTPOS terminals accept both credit and debit cards. However, with advancements in technology come new ways to pay — meaning older terminals from traditional providers may not support the payment methods your customers require.
Finder pointed to payment processing options as one of the most important considerations when selecting the right EFTPOS machine for your business. How do your customers expect to be able to pay for the goods or services you provide? If you run a busy coffee shop in the CBD, your customers might want to use their mobile phone or smartwatch to pay for their morning caffeine hit. Your customers may even use lesser-known payment types, such as JCB or Alipay, that are growing in popularity.
When choosing which EFTPOS machine is right for your business, set your sights on an EFTPOS terminal that accepts all of the major card networks (such as Mastercard,Visa, and American Express) as well as any alternative payment methods your customers might want to use.
An EFTPOS machine will use a wired or wireless internet connection to process payments. Modern terminals use SIM cards, making it possible for you to process transactions outside of Wi-Fi range (a must for restaurants whose customers expect to be able to pay at the table). However, best-in-class terminals will provide the best of both worlds: a SIM card slot as well as Wi-Fi connectivity.
Communication between the terminal, the card issuer, the processing bank, and the payment network requires reliable connectivity — but that doesn’t have to come from a traditional internet connection.
Technology has evolved so you no longer need to have your terminal hardwired, sitting stationary by your register.
EFTPOS machines make things easy for customers and business owners alike. Customers can quickly complete a transaction and get on with their day, while your business can cut down on wait times and efficiently provide great service to everyone making a purchase. Finding a trusted, secure and innovative EFTPOS provider should be a top priority for your business.
Zeller enables merchants to accept every payment, accelerate cash flow, and quickly manage and access funds. To learn more about how Zeller can help your business, join our waitlist today.
Want to learn more about how EFTPOS transactions work? Read about How EFTPOS Transactions Work.