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Harehole.Melbourne is part community space, part café, and part retail store. Operating for just over a year, it’s an extension of Hares & Hyenas — a stalwart of the local LGBTQIA+ community since 1991. It's a place where everyone is welcome, and the team behind the business has worked hard to ensure it’s an inclusive space, free of judgement.
For many, Harehole.Melbourne is part of their first interactions with the LGBTQIA+ community. “It’s a safe space where individuals can be themselves, enjoy a coffee, read some books or attend an event. We like to think we have something for everyone, from all communities,” says Kyle.
"Pride is the celebration of inclusivity and freedom of expression."
Located in bustling Fitzroy, Harehole.Melbourne is home to emerging artists, hybrid art forms, and queer ideas. Upon entry, customers are greeted by posters of upcoming local events, varied merchandise and a vast array of books.
Harehole.Melbourne’s open content policy means its products are varied, and sought-after. It’s the only bookstore in Australia that focuses on assisted reproduction families, or ART families. “We’ve got all the books to help.”
“Being an LGBTQIA+ ally is about helping to create an inclusive society, where people can live proudly as themselves – any way they want to. Businesses, small or large, can help out by listening, getting educated, being visible and speaking out against homophobia, biphobia and transphobia,” says Kyle.
In 2022, it’s important for all businesses to be nondiscriminatory and embrace customers from all walks of life — regardless of their sexual orientation. Kyle has five tips for businesses to become more inclusive.
Do these things and, in Kyle’s words, “What you’ll find is more trust and support from your entire community of followers”.
As a merchant, you have a position of influence in your local community. With some small changes, you can build a brand that celebrates and prioritises equality and inclusivity — beyond the buzzwords.
Zeller is proud to support LGBTQIA+-owned businesses, allies, and the community.