• Case Studies

Pavers Plus: Saving Money With a Simple Switch

7 min. read24.08.2021
By Team Zeller

Discover how Pavers Plus is cutting costs with Zeller.

Since its establishment in 1995, Melbourne-based Pavers Plus has grown from humble roots — a tin shed, with a small amount of locally-produced stock — to become a major supplier of all types of paving and landscaping products, directly imported from across the globe. These days, the showroom features natural stone, masonry, clay, porcelain, and Italian-made glass tiles in every colour, with even more in storage out the back.

When Tim Finocchiaro’s father asked him to take over the family business, Tim knew there was more room to grow. However, complicated fee structures and monthly terminal rental fees were costing Pavers Plus money that could be better spent on expanding the product line or opening a second showroom. With a background in accounting, Tim knew that small savings add up — and where to look for them.

We caught up with Tim to talk about how he’s continuing the family legacy, the ways Zeller is helping Pavers Plus to cut costs, and how those savings will be spent.

Tell us about taking over the reins of your family business.

I’ve always been connected to the business. I started working here as a schoolboy, part-time after class finished and on the weekends. Then I went on to study business at Swinburne, with a major in accounting. After that, I worked at a professional firm for a while — but I’d still come to Pavers Plus every Saturday to keep the accounts in order. When GST came in in 2000, I helped implement the necessary changes.

I’ve always known accounting was a stepping stone to being in a business myself, so in 2006 I came back into Pavers Plus full-time. I began co-managing the business with my brother, until he stepped back in 2016 and I took over.

Working in an independent family business gives me the ability to drive the culture and extend the family atmosphere to employees and customers. There is a sense that coming to work each day is more than just a job. It’s a genuine work/life balance.

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How has the industry changed since then?

Australian yards have gone from a patch of grass and a hills-hoist to custom-designed outdoor living spaces, all in the space of a few decades. I think a lot of it has to do with TV shows like The Block, social media, and exhibitions like the Melbourne International Flower & Garden Show. Back in the day, you didn’t know what people had out back in their gardens. Now, people are more exposed to landscape design and all the options available to them.

It used to be that we’d just resell locally manufactured products. That’s where the demand was, but there’s been a big shift. Homeowners started wanting bigger format, nicer materials in their gardens — so we began directly importing quarried stone materials.

Business accelerated after that, growing rapidly from about 2010 to 2015. Now, we’ve got customers who regularly order $20,000+ worth of stone at a time in a single transaction.

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You have such a unique fit-out, how did you go about designing it?

Showrooms are often set up as four or five bathrooms or filled with racks of tiles and customers are expected to visualise the products in their own home. We wanted to do something different, so we engaged an architect that was also a client of ours.

When you walk into our showroom, it feels like a home. That’s purposeful. We did that so our products could be displayed in a way that makes sense. It gives the customer a sense of the versatility of our products. For example, a floor tile can be used on a feature wall and quarried stone can be processed into a garden sculpture. We encourage our customers to use our custom design services to tailor the product to their needs, rather than selling generic products.

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What is the biggest challenge Zeller has solved for your business?

There are a few, but the biggest is the visibility of transactions. I’m able to view a list of live transactions on both the terminal and the dashboard, and can easily see transactions from days or weeks prior. When we were with our old provider, we couldn’t see that day’s transactions anywhere. We had to wait until close of business before we could print out the transaction history for the day.

Zeller has also made it easier to process high-value transactions. We’d sometimes have to spend 5 to 10 minutes on the phone with our old provider to increase the transaction limit. Zeller takes on that risk, and lets us process large transactions quickly and securely.

Good software should be simple and go unnoticed. Zeller does this beautifully.

Refunds are also very easy, all you have to do is punch in a password. It’s about 15 to 30 minutes faster than our old process, which required us to set up credits and go back and forth with the accounts team. Zeller has removed the complexity.

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How did you discover Zeller?

I’m really interested in technology and design. When I go into a store, I notice the EFTPOS machine. But the big banks don’t seem to want to innovate, you can’t even SMS a customer their receipt — the terminals are in the dark ages.

When I first saw Zeller Terminal, I noticed it had slick design elements. Then discovered that if I processed over $250K in card transactions annually, I would be eligible for a custom rate. The Sales team was able to negotiate a deal that beat our previous rate — and even AMEX is included in the flat rate. Our previous provider had a complicated fee structure, but Zeller makes it so easy.

What else factored into your decision to switch from one of the big-4 banks?

I also wanted the flexibility to have multiple terminals without paying additional fees. Before switching to Zeller, we only had one terminal. It was pretty limiting for staff. With Zeller, you can have multiple terminals on the counter without needing to pay extra — so we can serve three customers at the same time, or pick one up and roam around the store. We’re saving about $50 a month on terminal rental fees alone.

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How have the Melbourne lockdowns affected business?

Our industry got lucky. I feel grateful for the position we’re in, I know there’s a lot of businesses that are hurting — especially in hospitality.

Luckily, we’re still able to operate the business without customers coming into the store. Zeller’s MOTO phone payment feature is intuitive and simple. The staff has had zero issues adapting to this feature. All we needed was a quick training session, where we processed a single transaction — so, 30 seconds.

Even when we’re not in lockdown, we process a lot of transactions over the phone — from repeat customers, landscape designers, or customers who have already visited the showroom and picked out what they want.

Do you have any exciting plans for the business for the rest of the year?

We are always looking for opportunities and ways to expand our business. Our plans are to expand our offering at our Ringwood store to focus on Outdoor garden accessories such as fire-pits, designer pots and lighting. Beyond that we are looking at expanding into more locations in the south-east of Melbourne.

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Meet Zeller: we’re reimagining banking for Australian businesses

Accepting payments, managing your finances, and paying recipients should be simple. Unfortunately, this isn’t always the case. Our research shows the majority of Australian business owners are dissatisfied with their business banking. The truth is, most merchant services solutions aren’t built to help your business thrive. That’s where Zeller comes in. Today, we’re launching Zeller — giving Australian merchants affordable, accessible, and innovative tools that enable businesses to get paid, access their money, and manage cash flow — without ever having to set foot inside a bank. We’re reimagining business banking through powerful new technology, backed up by local support and personalised service. An innovative SME alternative to business banking “Innovative” isn’t a word usually heard in the context of merchant services. Finding integrated financial solutions to grow and support your business often requires you to weave together multiple products from different providers, which typically means longer processing times, more paperwork, and a more frustrating experience. Large enterprises benefit from financial solutions tailored to their specific needs; traditional banks have shown that they’re more than willing to pour resources into supporting big business. However, this comes at a cost to the everyday Aussies behind our small to medium sized businesses. SME owners are typically forced to fit the traditional banking mold, suffering through archaic onboarding processes only to be hit with high fees, lock-in contracts, and slow processing times when the paperwork is complete. For new business owners, this can present what seems like an insurmountable hurdle to starting and growing a venture. With 67% of businesses stating they would prefer a non-Big 4 bank, it’s clear that Australian business banking is fundamentally broken. A lack of innovation from the incumbents means merchants like you are overlooked and underserved, at a time when they should be thriving. Businesses need new tools, technology, and support to grow. And that’s why we built Zeller. What’s in the box Zeller is all-in-one payments and finance solution for Australian businesses. It helps to accelerate your business cash flow by giving you a next-generation EFTPOS terminal, a free business transaction account, and free business Mastercard, all in one box. 1. Zeller Terminal Our research revealed that 71% of business owners using clunky EFTPOS terminals regularly consider switching providers. High costs and expensive fees, slow deposits that impact cash flow, and a lack of local support are all common reasons for businesses looking to switch. The majority of Australian business owners are dissatisfied with outdated EFTPOS technology currently on the market. Zeller Terminal is an all-in-one card payment and EFTPOS solution. Our next-gen payment terminal allows you to accept every payment from every customer – Zeller Terminal accepts contactless devices, contactless cards, chip cards, magstripe cards, and will soon also accept alternative payment methods such as Alipay and ZipPay. As new payment methods continue to emerge and shape the way Australians pay for products and services, Zeller Terminal will adapt to support Australian businesses to grow. Read more about Zeller Terminal . 2. Zeller Transaction Account We understand that being able to effectively manage and access your cash flow is key to the long-term survival of your business.  That’s why we make sure your funds are available as quickly as possible after taking payment from a customer. Zeller Transaction Account is included free when you sign up for Zeller. Your account is instantly ready to use, giving you real-time visibility over your settlements and spending — no lengthy paperwork required. When you take payment through Zeller Terminal, funds are settled directly into your free Zeller Transaction Account within the day. You also have the option of sweeping your funds into any existing bank account, and they’ll be accessible as soon as your bank allows. Read more about Zeller Transaction Account . 3. Zeller Mastercard By giving you the tools to accept payments, store and settle funds, and spend your money, we're significantly reducing the time it takes for you to get access to your funds. According to the Australian Bureau of Statistics, more than 60% of small businesses close within their first three years — and the most cited cause for business failure is poor cash flow. As a business owner, fast access to your funds to pay your staff, suppliers, or buy product, is imperative. Read more about Zeller Mastercard . By seamlessly combining these services into a fully integrated solution, Zeller significantly reduces the time businesses spend on finding a merchant services provider, completing lengthy applications, getting set up, and connecting disparate payments and financial services solutions — all while speeding up your business’s cash flow. Watch the video to see how Zeller works in more detail. Your business, your way Merchant services should work the way your business needs, allowing you to pick and choose the business banking products you need to sustain and grow a profitable business. With Zeller, you have the option to choose the parts you need – Zeller Terminal, Zeller Transaction Account, and Zeller Mastercard work just as powerfully together as an integrated solution as they do alongside your existing products. Learn more about our EFTPOS machines and how our newly launched products are changing business banking for the better.

Bar Positano: from Food Truck to Brick-and-Mortar Eatery

Meet the all-authentic Italian food truck navigating an expansion during COVID-19. The evolution from popular mobile food truck to permanent bar, deli and cafe seems a natural progression for Bar Positano . After a successful eighteen months serving paninis, cheese boards, and other Italian delights from the bay window of their highly instagrammable van, co-owners Anthony Porra and Luca Andolfo decided to put down stumps in Sydney’s Surry Hills and shift their focus to the sit-down dining experience. Although a sudden citywide lockdown threatened to derail the grand opening of Bar Positano’s new brick-and-mortar location, the duo were quick to adapt. Celebratory spritzes were swapped for takeaway cocktails and the deli was stocked with take-home pasta so locals could dish up their own cure for those holiday cravings. We spoke to Luca and Anthony about the challenges they’ve faced so far, and why now’s the perfect time to bring a slice of the Amalfi Coast to Surry Hills. Tell us a bit about how Bar Positano first started. We first started out in the events industry, providing event hire and styling services for many weddings and other events. A lot of clients use pop-up food and drink vendors for a more casual style, so we decided to add a mobile bar to our offering. Being of Italian heritage, we thought we could offer a unique and authentic food truck, focusing on quality products and service for weddings, private and public events. Then we were in Surry Hills one evening and saw the vacant shop, which had a nice unique style and a sunny corner position. Many Australians travel and love the Italian summer atmosphere, when it comes to alfresco dining and aperitivo. We’ve always wanted to bring that experience to Sydney, and thought this would be a perfect location to test our idea. What was the biggest challenge you faced, establishing a permanent site? Being a food truck, we always tailored our menu based on the event or location we were serving. We also kept to a limited menu, as it is always a challenge working within such a small space! Moving into a physical location made us really think about our target market and demographic, as well as a gap in the market which we wanted to target. It is always challenging establishing a new business in a niche category, as you don’t know whether it will work or not. But we believe in it and really love it ourselves, so we just hope that everyone else does too. How has COVID-19 impacted your business? COVID-19 is a huge challenge to all businesses, but we decided to open up anyway as we wanted the community to see what we have to offer — albeit with a limited menu at the moment. We also sell smallgoods from the deli and pasta, sauces and other Italian products, which are a benefit to locals during lockdown. It’s the right time for us, particularly because we are opening in winter — at a time people normally head off overseas for a summer holiday. Despite the current restrictions, we’re giving customers a feeling of being overseas on holiday, or eating and drinking what they normally would if they were in Italy. We have been lucky enough to receive support from the locals, grabbing something takeaway and supporting our new business. What inspired you to make the switch to Zeller? How are you finding it? What we were looking for was a reliable system that was simple to use in a fast-paced environment. We love that the terminal not only looks good and suits our decor, but it is so simple to use with extremely low rates. The customer service and support is really great, the onboarding simple and straightforward, and the general daily use is so simple and reliable. Really happy we chose Zeller! What have you learned about running a business, with everything going on this year? To really think about our business concept, and how we can still be true to our brand and offering while remaining versatile so we can adapt as situations change.  For instance, instead of sitting down to an antipasti board and Aperol Spritz — which is what we initially envisioned — we decided to advertise takeaway deals on our social profiles and package everything up, including the alcohol, so people can enjoy the same product at home, or wherever they may be. It is so important to stay in touch with the community by communicating on social media, the website, and as best you can in store for anyone who passes by. What’s next for Bar Positano? We are really looking forward to opening our doors and having people sit down and enjoy the space. At the moment it feels like a bit of a tease, as we have only been offering takeaway coffees, panini, and a limited menu from the deli. It will be great to be able to operate at full capacity, for both our customers and staff. Do you have any advice for other business owners at this time? Stay positive, be creative and hang in there! The community is really supportive and tries to support as best they can. Restrictions will eventually lift, so just take it day by day and be flexible with your product, trading hours, and how you operate your business.

Rush Escape Game: Doubling Business After a Double Lockdown

Meet the local Melbourne business accelerating its cash flow through Zeller. Visitors come from all over the world to uncover clues, solve puzzles, and reveal the mysteries hidden behind the many doors of Rush Escape Game . From humble beginnings, Rush has grown into a destination for families, friends, and colleagues alike. Despite being thrown a curveball that effectively shut down its entire operation last year, mere weeks after opening a second location in Melbourne’s inner east, the team has big growth plans for 2021. General Manager Aaron Taylor is Rush’s first and longest-standing employee. Although too competitive for escape games himself, he loves watching customers’ “Ah-ha!” moments. In a world that is becoming more and more physically disconnected, Taylor’s passion for bringing people together is contagious. We sat down with Taylor to find out more about how Rush has emerged from a global crisis stronger than ever, and why Zeller is the trusted solution to help grow the business. Escape experiences are a pretty niche industry – how did you get here? Funny story, before this I worked in event operations in the Whitsundays. I was living in paradise, but never got to experience it because I was working all the time. Then, seven years ago, I moved to Melbourne on a whim – for a girl. Spoiler alert, that worked out. I had never heard of escape rooms, but I found the job for Rush and applied. When I interviewed, the first rooms weren’t even done. It was just me, the director, and his wife sitting around a half-finished foyer. The interview was wild, they didn’t know if the idea would take off, and could hardly promise me 10 hours of work a week. I decided to roll the dice, and here we are. Tell us a bit about Rush – what goes into running escape room experiences, and what makes Rush special? I think first and foremost that it’s Melbourne that makes Rush unique. We fit so well with the culture of this city, and I believe our early success stemmed from the people here and their willingness to try something new. As far as what goes into it, without sounding too cliche, it’s a lot of love. Everything is designed by our team, university students, nerds, and aspiring artists. Within our industry, many companies outsource the design and construction of rooms – but Rush remains true to developing from the ground up. We love that our rooms are designed by our staff. It allows us to maintain and upgrade rooms at the drop of a hat, which helps in an industry with ever-increasing expectations around experiences. It’s a key differentiator, and one of the reasons why I believe we’ve got the best escape rooms in Melbourne. What kind of people do you get through the doors? We get businesses using us for training or recruitment, families who come every month, bucks parties, goodbye get-togethers, and – my all-time favourite – those who just say, “We were bored and have never done this before”. It’s a real mixed bag. The great thing about our industry is that it is a little like Groundhog Day. Every two hours, a new group of customers walk through the door and go through the exact same rooms. You’d think that would make it boring, but it is wild. People are so different, they think and react individually. Our purpose is simple: we’re here to entertain, excite, and help people escape their everyday lives. The best thing about it is we normally see everyone on a great day, people are in good moods and we get to help them create memories. How did COVID-19 affect your business operations? We were horribly affected by the lockdowns – our entire business model is built around experiences and entertainment in person. We were one of the first to be shut down, and it stayed that way from May till November 2020. We’d also just opened our newest venue in Hawthorn, and our first room had been a viral sensation – it was booked out five months in advance. Once the lockdowns hit, we had to issue refunds and vouchers totaling hundreds of thousands of dollars. We spent most of the year trying to find other ways to make money – some successful, others not – but our main goal was to keep everyone engaged and do what we could to support the mental health of our staff. This was very important to us as most of our employees are university students living away from home, many became very isolated through lockdown. In the end we did what we could for our staff and thankfully we were able to pull through and now we are just excited to have customers back in our rooms. How does your business manage cash flow,  is it stressful? Stressful when you don’t have it. However, we’re fortunately entering a post-COVID growth period. We also have a third venue in the pipeline and are already looking for venues four and five. To fund these new games, we need to have a healthy balance between cash flow and reinvestment. We’ve had some nasty surprises with cash flow. Our previous EFTPOS provider threw us a curveball when we had a large corporate client book multiple rooms in-person – transactions of that size would typically be done online, in advance. Instead of simply holding the transaction amount to ensure there were funds for a chargeback, in the event one was requested, our provider decided to lock our account and halted one entire arm of our cash flow across both venues which caused issues with payroll. We were even told incoming payments would be suspended, meaning our customers couldn’t make bookings. That would have shut us down again, right as we were trying to recover from the lockdowns. As a rapidly expanding business, the risk of a merchant services provider being able to shut down our cash flow for multiple venues – with no clear guidance as to why – is just too high. It sounds like it’s a crucial time for your business – what stood out about Zeller? We’re all about trying to keep things local. Part of what drew us to Zeller is the fact it’s a Melbourne-based business, with local support, as well as the competitive and transparent pricing. I’ve learned that cash flow and people are the two biggest barriers to success. If you can find a way to solve these issues early and well, your journey will be much smoother. We’re a company that believes in simplicity and timely management of our funds, so Zeller’s fast settlement removes stress and keeps things straightforward. What were you using before Zeller Terminal? We were using Square. The terminals were clunky – we needed to use a tablet to connect to Wi-Fi, and were constantly needing to troubleshoot. Square looked sloppy and unprofessional for us. The Zeller Terminal is simple and looks more like a traditional terminal, though with a nice touch screen upgrade. The terminal also connects directly to Wi-Fi, so there’s no middle step. It’s just so straightforward. Although in-person purchases only make up around 10 to 15 percent of our total transactions, these transactions are critical and very time-sensitive. Zeller Terminal supports us to meet this need with quick and reliable processing. How easily did your team adapt Zeller Terminal into their daily routine? The process of shifting to Zeller was straightforward. I gave all of our managers a five-minute lesson, then staff were shown how to use the terminal once during a shift. That’s all there was to it. Simple, straightforward, and with zero interruption. What excites you about the future with Zeller? We’re excited to use the Zeller Mastercard. Our current bank has issued a Mastercard for each venue, however, these cards are in the names of our managers. As people are promoted, move venues, or leave the business, we need to go through a large amount of paperwork. If we could securely link cards to specific venues, rather than one manager, we’d save a lot of time. We’re also excited to see how Zeller will grow in the coming months. We’re already planning how to leverage upcoming features, and looking forward to downsizing our operational stack so that Zeller is our one-stop shop. Finally, do you have any advice for other business owners considering changing providers? Make the switch, quickly. For us, it’s all about finding the right merchant services solution so we don’t have to worry about it. Zeller just works, and, because of this, we can focus on doing what we do best: providing immersive experiences. Put another way, Zeller is a distraction-free solution to a core business need. It takes almost no time to understand the system, create logins and get it going. We spent weeks assessing if we should switch, and within minutes knew we had made the right choice. With Zeller, the transaction process has been simplified and the downtime issues we experienced with Square are gone. I just haven’t had to think about it since we made the switch. Learn more about how Zeller Terminal can help your business grow with an integrated payments solution that gives you fast access to your funds. By sharing your details with us, we may contact you from time to time. We promise we won’t bug you — and you can unsubscribe from communications at any time.

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