From Á La Carte to Takeaway: Transforming Your Menu

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Learn how to successfully pivot your menu to takeaway.

The introduction of social distancing and caps on the number of in-restaurant diners has forced many restauranteurs, bars, and cafés to heavily rely on takeaway and delivery services in order to survive.

Where takeaway used to refer to fast-food staples such as pizza or fish and chips, in recent years it has evolved to become so much more. From finish-at-home meals through to pre-mixed cocktails, the options are endless. Thanks to the pandemic, even some of Australia’s most exclusive fine dining institutions have had to pivot to takeaway in order to stay in business.

For the staff at Seville Estate, it's been a way to keep spirits high.

“It’s the best way to help people keep busy and employed — staff retention is incredibly important for us, especially in this climate," says Dylan McMahon, General Manager at Seville Estate. "Doing Seville at Home was a great way for staff to stay connected, with each other and with our customers. It’s been good for morale, as well as the business.”

Put simply, takeaway is a good alternative to traditional service — one that keeps customers happy, cash flowing into your business, and staff busy.

Considering pivoting your dine-in menu to takeaway? Here are six considerations to make your offering a success.

1. Make your menu visually appealing

When a customer dines in, they can rely on their senses; following their eyes and nose to select the right meal for them. However, with takeaway, customers don’t get that first glimpse. Instead, it’s the menu that has to sell them on your offering. For this reason, your menu must do justice to your food. This is where it pays to invest in quality food photography.

Good imagery makes the best first impression for takeaway customers. More often than not, browsing images on Facebook and Instagram is how they decide who gets their business. After all, the camera eats first.

These days, choosing where to dine often comes down to aesthetics — and this is particularly true when dealing with takeaway. The benefit to you is that, if you can translate the taste visually, you will likely see higher rates of upsizing and impulse buying.

To get your menu in people’s hands, we recommend you serve up at least two high-quality food images to your socials each week — and make sure they best resemble the meals that will be delivered to customers (or you could face disgruntled diners). If you're offering a weekly special, make sure customers can see what it looks like.

2. Write clear and enticing menu descriptions

While it pays to have delicious imagery, it’s just as important to paint a tasty picture with words. Not just because they can disclose ingredients you can’t see in the pictures, but because it can pre-empt customer enquiries about dietary requirements — making the order experience more seamless.

When dining in person, a customer can quickly ask a waiter for information about a dish. With takeaway, the customer doesn’t have this luxury — which is why it’s best to make your menu as descriptive as possible. List all of the ingredients and allergy warnings so customers can feel confident placing an order with you. When other eateries don’t extend the same courtesy, you may find you quickly become the takeaway venue of choice.

Another way to bring more clarity to your menu is by creating clear food categories. These will pave a clearer path to purchase because people can quickly find what they’re looking for, whether it’s a dessert, meal deal, drink or side. Some venues are more creative with their categories, and include things such as the length of time it will take to cook, or spice level for example.

3. Recreate dining out experiences

As Australians, we have always celebrated our rich and vibrant food scene by eating out. It’s an immersive experience that treats our senses to great flavours, irresistible scents, good company, and buzzing atmospheres. It’s also something many have sorely missed during the pandemic — and recreating these experiences is something that could help you win more business from nostalgic diners.

One way you can tap into the love of communal experiences is by shaping set menus designed to be enjoyed together. Not only will this bring a refreshing novelty to your offering, but you can include a strategic combination of meals with high-profit margins — allowing you to capitalise on various themes.

You might, for example, consider a Sunday Dinner dining pack — or a picnic pack, to be enjoyed outdoors, as restrictions ease. Consider what small but strategic adjustments you could make to your menu to recreate communal experiences.

4. Offer dishes that travel well

While it’s important to have a delicious offering, it’s just as important to ensure that what you’re promising your customers accurately reflects what they’ll be eating. For example, if a customer orders a beautifully intricate dessert complete with chocolate smears and a scoop of gelato — that’s what they’ll expect. It’s up to you to get the gelato into their hands without melting.

To ensure your final product doesn’t disappoint, you should either choose dishes that can hold their shape in transit or provide instructions and materials for assembly at the other end. It’s also important that you have the right insulated carry bags and boxes on hand to keep meals at their optimal temperatures. Cold dishes are a common drawback of takeaway so, where possible, make sure foods can be wrapped securely to trap heat and stored in quality packaging that won’t disintegrate or compromise the quality of your meals while your delivery driver is out making the rounds.

Of course, if diners are picking up, the logistics are less of a concern.

5. Determine the perfect delivery method

The important thing to remember is that when it comes to transporting your deliveries, you have a choice as to how it’s done. You may choose to partner with major food delivery services, however delivery fees can into profit margins.  Alternatively, you could offer delivery yourself — or only offer pickup.

Should you choose to integrate your own delivery service, it’s important that you’re aware of the liability, tax implications, safety requirements, payment options, and COVID-safe measures required — because there are a lot.

If you decide to offer pickup only, you’ll benefit from the cost savings of sidestepping delivery. Plus, your meals will be fresher when they reach your customers.  Of course, when lockdown measures are in place, this means customers outside of your local area can't support your business.

Some eateries have explored creative solutions to this conundrum — the most popular of which is 'hot suburb' delivery, whereby orders are placed in advance and then delivered to a specific area in one go. This expands the reach of your business, and opens it up to new customers.

Whatever you decide, it’s extremely important that you communicate the COVID-safe measures you have in place to ensure the smooth and safe transfer of meals, helping people feel confident in ordering with you.

6. Make the transaction seamless

There’s nothing worse than going through the ordering process only to find that a venue is cash-only on delivery or pickup. Do your customers a favour and make your payment process effortless — that way you’ll leave them satisfied and increase the rate of conversion in the process.

With Zeller Terminal, you have three options:

  1. Carry it with you and take payment upon delivery.

  2. Manually enter card details to complete payment over the phone.

  3. Take contactless, curbside payment upon pickup.

Zeller Terminal is a fully mobile EFTPOS machine, which can be connected to the internet via WiFi, personal hotspot or SIM Card.

Now that you’re across all the ways you can optimise your takeaway offering, sign up to our Zeller Business Blog to cash in on valuable insights sent straight to your inbox.

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What’s New at Zeller this April

It's been a big start to 2025, and we’ve been hard at work building and releasing your most requested features. This month has seen a major new feature release – Zeller Bill at Table – as well as several other exciting enhancements and updates to help you get paid more smoothly when using Zeller POS Lite . Read on to learn more about what’s new at Zeller this April. Accept cash payments with Zeller POS Lite. While card transactions are by far the preferred payment method for most Australians, we’ve now enabled you to also record physical cash sales when you’re using Zeller POS Lite from Zeller Terminal or App. To record cash as the tendered option in a transaction, simply select the items to be sold as usual, and then select “cash” as the tender for payment. Key in how much has been paid in physical cash, and provide customers with an itemised receipt. If your customers choose to tip with physical cash (e.g. “You keep the change”), this can now be recorded too. The option to record cash sales in Zeller POS Lite is controllable by site, and turned off by default. Simply activate this option in ‘Settings’ on both Zeller Terminal 2 and Zeller App . Also, watch this space – more features related to how you manage and report cash payments are coming soon! Process 100% discounts on items sold with Zeller POS Lite. Applying a discount to an item sold using Zeller POS Lite is now even easier, as we’ve added the ability to offer a 100% discount (or a $0 sale) in the event you’re supplying a giveaway, offering a free gift with purchase, or issuing warranty receipts. By being able to record items discounted by 100% with Zeller POS Lite on your terminal or Zeller App, you’ll benefit from clearer inventory reconciliation and a much more accurate view of your total items sold in any time period. Present the bill and accept payment tableside seamlessly with Zeller Bill at Table. Restaurants can now present diners with itemised bills displayed directly on Zeller Terminal 's large digital screen, and then instantly accept payment tableside. Zeller Bill at Table allows customers to settle their bill quickly, split payments effortlessly and tip with ease, making for happier diners and faster table turnover. In fact, Zeller Bill at Table is proven to help restaurants turn tables up to 73% faster from bill request to out-the-door. As Ben Hickey from The Roosevelt in Sydney  said, “More covers means more revenue". Learn more about Zeller Bill at Table here . Enhanced site management from Zeller App. Merchants with multiple business locations can now manage their sites directly from within Zeller App, including site-specific features such as surcharging, GST, tipping, receipt and terminal customisation. This makes it easier for you to make instant changes to site settings – for example, enabling tipping for a pop-up restaurant, or switching off tipping prompts when the lunch rush hits – when you’re on the go, rather than having to log into your Zeller Dashboard from a desktop computer. Smarter item management with Zeller Invoices. Time-saving functionality that was originally developed for Zeller POS Lite (and proved very popular) has now also been added to item management on Zeller Invoices. This includes improved handling of attributes and discounts, plus new support for item modifiers, too. The navigation of Zeller Invoices has also had a refresh, with a sleek new side menu that allows you to browse or create items, complete with unit price, quantity, and description. You can also now toggle GST on or off, apply discounts, and reorder items on your invoice via drag and drop, making it easier than ever to create and send customised invoices that help you get paid faster. Try out these new features today. To test these new additions, simply log in to your Zeller Dashboard , or try them out with Zeller POS Lite from Zeller Terminal or App. If you have ideas for other features, send them through to us at feedback@myzeller.com . We love to hear what our merchants would like to see from us, and are proud to say that the majority of this month’s releases have been developed and launched based upon feedback we’ve heard from you.

A Guide to AI for Small Business: 3 Essential Tools and How to Use Them

If you’re a business owner, who is open to the idea of embracing new technology, but haven’t yet entered the chat with artificial intelligence, this article is for you. Here, we outline the best AI tools for small business, and how you can use them to save time – and money – in your day-to-day operations. Artificial intelligence is quickly becoming a staple tool for business owners who want to save time and work more efficiently. According to the Australian Government, 41% of small and medium-sized enterprises are already using it. While there are a growing number of highly sophisticated paid platforms that can do everything from automating complex workflows (think Zapier , Make , and Power Automate ) to integrating AI agents to respond to social comments or customer queries ( Manychat , Tidio , and Intercom ), and automate inventory operations ( Zoho and Cin7 ), not every business needs these advanced tools. AI for small businesses with fewer resources and smaller budgets looks a little different. Read on to discover the best free AI tools and how best to use them for your small business.  But first, what is AI? Artificial intelligence (AI) refers to computer systems that can perform tasks typically requiring human intelligence – like understanding language, recognising images, or making decisions. By analysing large amounts of data and learning from patterns, AI tools can generate insights, create content, and improve their performance over time. What are AI tools? AI tools are applications that use artificial intelligence to carry out specific tasks – such as writing text, designing images, analysing data, or answering questions. They take the complex capabilities of AI and package them into easy-to-use software that anyone can access, often for free or at a low cost. Perplexity, ChatGPT, and Canva AI, are three such tools, which we will discuss in more detail below. The best AI tools for small businesses are those that simplify and reduce the time spent on essential but time-consuming tasks – like copywriting, marketing, branding, customer service, or design – freeing you up to focus on the core aspects of your business. Top three AI tools for small businesses: 1. Perplexity What is Perplexity? Perplexity AI is an AI-powered search and answer engine that combines natural language understanding with real-time web research. It retrieves factual information with citations for its answers, and continuously updates from the internet, providing current and trustworthy data. What it’s great for: doing research and generating concise, factual answers. What it’s not great for: creative content generation or conversational dialogue.  How to use Perplexity AI for small businesses 2. ChatGPT  What is ChatGPT? ChatGPT is an AI-powered chatbot that understands and generates human-like text by analysing language patterns from vast amounts of data, enabling it to deliver natural, helpful responses. It can answer questions, write and edit content, brainstorm ideas, and simplify complex topics.  What it’s great for: creative and conversational tasks like writing, brainstorming, and coding. What it’s not great for: doing research, as it can produce inaccurate or outdated information. How to use ChatGPT for small businesses 3. Canva AI What is Canva AI? Canva AI is an artificial intelligence tool built into Canva that helps users quickly create professional-looking designs. It can generate images, illustrations, social media graphics, templates, and other visual content from simple prompts, saving time and making design accessible even for non-designers. What it’s great for: creating professional-looking, simple designs and visuals for digital use. What it’s not great for: creating highly customised or complex designs, or anything that will be used for large-format printing. How to use Canva AI for small businesses A word of warning when using AI for small businesses While AI tools like Perplexity, ChatGPT, and Canva AI can save time and inspire creative ideas, they aren’t perfect. Always double-check facts, verify sources, and review content for accuracy before using it to make business decisions. Similarly, AI-generated designs can be great, but the imagery may not always be 100% accurate – it’s not unusual for a hand to have an extra finger, or for objects to be floating in midair! So ensure you always inspect the images closely before using them. Also, AI-generated designs can resemble stock images or copyrighted styles and will lack the resolution required for printing, so if you are going to be sharing the assets widely (for example in a paid advertising campaign or printed on a product label), it’s important to involve the expertise of a professional graphic designer. Always remember to treat AI as a helpful assistant – not a replacement for your judgment or expertise.

What Retailers Expect This Festive Season – Plus Their Top Survival Tips

Australian small businesses have weathered a turbulent few years, juggling softer customer spending, rising operating costs, and the ongoing realities of a post-Covid economy. So, how are they feeling about the 2025 festive season? We asked Zeller merchants to share their outlook, along with the practical tips they use to stay confident and competitive. The Christmas trading season is traditionally the busiest—and most lucrative—time of year for many Australian small businesses. Yet this year, many are heading into the peak period with caution rather than confidence. More than half of the 1000 small business owners we surveyed said they feel only average or low confidence in their financial position leading into Christmas, with concern highest amongst retailers (64%) and businesses operating in events and entertainment (76%). Tight cash flow is a major part of that pressure. Nearly three-quarters of business owners report that their cash flow is already strained ahead of the holiday rush, including a striking 80% of retailers and 78% of hospitality operators. At the same time, 59% believe they’ll earn the same—or even less—revenue this Christmas compared to last year. Despite these challenges, the businesses that feel most prepared tend to be those using data to guide their planning. While 57% of owners reviewed their 2024 sales and transaction data to forecast for the season ahead, more than a third did not—and some don’t have the tools to access last year’s performance at all. Against this backdrop of lower confidence and tighter budgets, preparation becomes more important than ever. To understand how businesses can set themselves up for a strong end to the year, we spoke with six retailers to share the practical strategies they use to make the most of the busy trading season. 1. Use data to forecast demand and staff efficiently When preparing for the festive season, a common theme among the six business owners we spoke to was the importance of reviewing the previous year’s sales data. Amanda Flynn of Smellies Flowers in Geelong says it’s now easier than ever to access this information, making forecasting far simpler: “ Every year I review our sales to see which designs were most popular, using data from Shopify, Zeller , and Xero. It’s much easier now to access that information. ”  Malcolm McCullough, who runs Bill’s Farm , a busy delicatessen at Queen Victoria Market, takes a similar approach. “ We look at which products sold via our POS to inform our orders, then use the Zeller Dashboard to understand overall sales patterns. This helps us predict when customers are likely to shop this year—including the time of day—so we can roster staff effectively and ensure coverage during peak periods. ” 2. Market to your database, your community, and the customers in front of you Scaling up marketing efforts early in December is crucial for keeping cash flow healthy. Both Smellies and Bill’s Farm rely heavily on their subscriber lists. “ They get first access to new products, which really helps with cash flow, ” says Amanda Flynn. Malcolm McCullough adds, “ This year, we offered our subscribers a $25 gift voucher when they spent $300 or more.”   Baffies Oan Books , a small bookshop in Samford, takes a similar approach. A Christmas VIP night in November helps bring subscribers in-store, but owner Leanne Goldsmith says community partnerships are just as important. She’ll run a stall during the local school’s visitor day—offering how-to-read Christmas books to incoming prep students—and set up at the village’s annual Christmas market. “ Being actively involved in the community helps remind people we’re here, ” she explains. Once the Christmas rush hits, the focus shifts to boosting sales per customer. Malcolm runs several promotions advertised on his register’s digital screens. “ We do a $10 off deal when customers buy four or more cheeses, ” he says. “It’s all about encouraging a higher average ticket. ” 3. Cater to all end-of-year celebrations—not just Christmas  While Christmas drives the bulk of sales, the end-of-year period in Australia reflects a much broader range of celebrations. “ Over the past few years, we’ve run a number of corporate wreath-making classes. Many companies invest in their staff at this time of year as a bonding exercise ,” explains Amanda Flynn. “ We also see a lot of flowers going out for end-of-season celebrations: schools finishing, offices closing… it’s a time when people retire, change jobs, graduate, or get promoted, so we cater to all of those occasions as well. ” By planning for these wider milestones, businesses can tap into multiple revenue streams, not just Christmas-specific products. 4. Make the most of school holidays to train young staff For Natalie Tripodi and her team at Queen’s Harvest —a fruit and vegetable vendor at Queen Victoria Market—hiring Christmas casuals is essential to supporting the surge in customers: “ Most students are on school holidays, so it's a nice time to get the young ones skilled up for the busy period,” she explains, while Leanne employs those within her own family: “ We put our children to work”, she laughs. Amanda also emphasises that you don’t always need to have highly skilled staff to support operations during the rush, “ We don’t necessarily hire florists. Sometimes it’s actually better to have fewer florists and more staff focused on floral preparation and related tasks. You have to really target the tasks and the staff who are going to be performing those tasks.” 5. Brief staff on what products to push and how to make the decision for your customers For larger businesses like Blackheart & Sparrows , staff training and preparation are essential. Jimi Gill, who oversees the brand’s fourteen retail stores, says he shares curated gifting ideas with teams—such as “Great Gifts for Dad” or the latest craft beers—to help them build compelling in-store displays. Malcolm McCullough emphasises that guidance on the shop floor matters just as much as merchandising. “ We’ve found that customers often want you to make the decision for them. Having staff ready with clear product recommendations is part of our daily routine ” he explains. 6. Put EFTPOS safeguards in place before the rush With such a high volume of trading happening over a short period, fast and reliable payment hardware is essential. “ 90% of our sales come through EFTPOS at that time of year, ” says Malcolm, who has used Zeller Terminal for the past three years. “ Zeller is incredibly fast and reliable ,” says Natalie. “ The terminals are connected via SIM but we can also connect them to WiFi or hotspot, or we can use Tap to Pay on our phones… having those safeguards is key ,” she adds.  7. Plan around the calendar: Christmas and New Year’s Demand patterns shift dramatically depending on which day Christmas falls on. Amanda says Smellies analyses their data from the final fortnight closely, knowing that customers pre-order differently each year. “ When Christmas lands mid-week, a lot of offices close early, which creates different peak days, ” she explains. But Christmas is only half the challenge. Malcolm warns that New Year’s Eve can catch businesses off guard. “ You need enough stock to reopen on the 30th and 31st, because suppliers stop delivering. If you have a huge Christmas and don’t plan for New Year’s, you’re stuck. ” It’s important to map out both events as one continuous trading period. 8. Secure stock early, and work with suppliers who offer terms Stock availability can make or break the season, but so can cash flow. That’s why having suppliers who offer payment terms is invaluable. “ Most of our major suppliers are on account, which really helps with cash flow ” says Leanne.  Malcolm takes a strategic blend of approaches: he pre-orders thousands of dollars’ worth of cheese for mid-December delivery (paid upfront), while sourcing other products on 30-day terms so they’re sold long before the invoice is due. “ It’s a matter of pre-ordering what you know will sell, pre-empting what might sell, and then ordering additional stock during the month to ensure you have enough.” For chocolatier Lee Ann Tan at Cheeky Cacao , preparation starts early too: “ Around September or October I put money aside and start buying labels and packaging, and non-perishable ingredients, ” she explains, “ Because every product is handmade in small batches, preparing early also ensures we can maintain the level of quality and care we’re known for, without rushing production during our busiest season.”  9. Use pre-order forms to manage large Christmas orders For Smellies and Bill’s Farm, having a pre-order system is indispensable. Malcolm says they process about 180 pre-orders each year, managed manually with a $50 deposit and a nominated pickup day. “ Some customers order multiple hams, puddings, a turkey… it can be a $500 sale, ” he says. Preparing these orders ahead of time ensures they’re ready the moment the customer arrives, but coordinating them becomes “ a full-time job for the last ten days ,” so a clear pre-order workflow keeps service running smoothly.  10. Review what worked and build a merchandising library for next year Jimi Gill from Blackhearts & Sparrows emphasised that January is the true beginning of next year’s Christmas planning. “ Usually, I do a short review with all the store leaders where I ask ‘What was the busiest day? Why was it busy? What was the best-selling product?’ It’s a way to get quick, instant feedback. I then compile this into an overarching review that we discuss in an early-year meeting, typically around April .” He also invites his team to share photos of their visual merchandising displays, “ We build up a library of examples so that, even though shelves change daily and new products arrive, the stores have a resource to refer to. They can look at it and say, ‘Okay, let’s display this wine like this,’ and use it as a guide .”  At Bill’s Farm, notes are taken at the end of each day. “ We make a note of what’s working, what isn’t, what we’ve had to mark down due to short shelf life, what’s sold out, and what we could improve,” explains Malcolm, who recalls a multi-price cheese offer that required too much explanation last year: “ We won’t do that again, it took too long to walk customers through it. ” It’s these insights that have informed their new approach this year.