Building a Brand
Chapters in this Episode
In this episode, Justin Joiner and Guy Greenstone, co-founders of Stomping Ground Brewing Co. share how they turned the venue into a household name through strong branding, strategic partnerships, and genuine community engagement.
Brought together by a passion for beer, Justin Joiner and Guy Greenstone are two of the three co-founders behind Stomping Ground Brewing Co. — one of Australia’s biggest craft beer success stories.
Combining backgrounds in chemical engineering and hospitality, the pair have grown Stomping Ground from its beginnings at The Local Taphouse in St Kilda into a multi-venue business spanning Collingwood, Moorabbin, and Melbourne Airport. Along the way, more than 400 different beers have made their way from the brewery to bottle shops across the country.
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