• Business Growth & Optimisation

Should You Charge Call-Out Fees?

6 min. read16.02.2022
By Team Zeller

It’s common to charge a call-out fee, especially in an emergency.

In Australia, many trade and service providers charge a call-out fee to recoup the cost of time spent assessing a potential job. Others stand by their "no call-out fee" policies, and the incentive it gives clients to consider booking with them. But do call-out fees pay off in the end, or could they do more harm than good?

There are no hard and fast rules about whether to charge a call-out fee. However, if you do choose this common strategy, it's important to understand how it fits into your business operations.

Keep reading to learn about the pros and cons of charging a call-out fee and, if you decide to implement a call-out fee policy, how to make collecting payment as seamless and hassle-free as possible.

What is a call-out fee?

A call-out fee is a fixed fee charged by a service provider or tradesperson for attending a customer’s property to assess (and potentially fix) a problem. The amount charged may vary, depending on the urgency of the problem, time of day, or if the call-out occurs outside of usual work hours. A call-out fee is generally independent of the usual materials and labour fees.

What is covered by a call-out fee can differ from business to business, but generally it will compensate a merchant for some, or all, of the following:

  • time taken to travel to and from the client’s property

  • time spent investigating and diagnosing the problem

  • time spent preparing a quote, including researching the cost of materials and labour

  • personal time sacrificed to attend an emergency outside of normal work hours.

Is it common to charge a call-out fee?

There are a range of reasons why a trade services business might charge a call-out fee, and it isn’t an uncommon practice. In Australia, there are no laws or regulations relating to the implementation of a call-out fee. For that reason, practices vary across industries and locations.

You might consider introducing a call-out fee for any number of reasons.

  • You’re regularly called out for emergency or out-of-hours work.

  • Your customer-base covers a large geographic area, so extensive travel is regularly required.

  • Your line of work requires a high level of expertise and experience to assess the requirements of the job, before any work can be done.

  • Preparing a quote involves a significant outlay of time and research.

Choosing to charge a call-out fee is a personal decision, based on the nature of your business. That said, if you do decide to introduce a call-out fee, this should be communicated clearly to avoid confusion.

The difference between a call-out fee and a minimum charge

An alternative strategy to charging a call-out fee is to set a minimum fee for a job. Rather than charge a separate fee, you would charge a minimum hourly fee to cover your time — irrespective of the time spent on the job. This approach can be effective for small jobs, which may not be otherwise profitable.

The advantage of a call-out fee is that you can collect payment for your time, even if the job doesn’t go ahead. This is particularly appealing for tradespeople who may be participating in a competitive quoting process, where there is no guarantee of getting hired.

The advantages of charging a call-out fee

1. Avoids time-wasters

Charging a call-out fee is one way to ensure that you are compensated for the time and effort involved in inspecting and quoting for a job — irrespective of whether the project goes ahead. Some tradespeople may choose to waive the call-out fee if the client proceeds with the work, but if the customer decides against hiring you for the job, at least you will have received compensation for your efforts.

2. Provides transparency

As surprising as it sounds, being upfront about your call-out fee can say a lot about your approach to business. Customers appreciate certainty, and by providing clarity around your call-out fee you’re ensuring they won’t be taken aback when the time comes to pay.

3. De-risks your finances

Charging a call-out fee is a great way to ensure that your business stays profitable by placing a value on the time it takes to assess a job. This can be especially important if you work in a competitive landscape, where customers may seek quotes from multiple businesses and  there is no guarantee of winning the job.

That said, be aware that unreasonable fees may work against you. The aim is to strike the right balance between compensation and competitiveness.

Disadvantages of charging a call-out fee

1. Some customers may dislike it

Customers may be put off by the fact that you charge a call-out fee — especially if it isn’t an emergency or out-of-hours request. Some customers may be reluctant, and skeptical of paying for a visit.

Any negativity can be mitigated by providing clarity about your charges, and what the fee is for. You might also consider waiving the fee on a case by case basis, as an incentive for the customer to hire you.

2. Your competitors may not charge a call-out fee

It can be hard to compete with businesses that offer free call-outs, but that doesn’t mean you shouldn’t stick to your guns. Be very clear about the value you bring — including time and expertise — to the customer during your initial visit, and use it as an opportunity to show them that they have paid for an excellent customer service experience.

Best practices for implementing a call-out fee policy

Once you’ve decided that introducing a call-out fee is right for your business, there are some things you can do to ensure that the process runs smoothly.

Be upfront about your call-out fee

Failing to advise of a call-out fee in advance is an easy way to lose a potential customer — as well as any future customers they might have referred your way. Be clear about your fee and include these details on your website and other touch points. Where possible, also communicate your fee in writing.

By being upfront, you can manage the customer’s expectations, and turn a call-out into a high-value customer experience.

Be consistent

If you’ve made the decision to charge a call-out fee, be prepared to explain the reasons why. Don’t confuse customers by waiving your fee at the first sign of an objection. This might seem like a good idea at the time, but it can compromise consumer trust in the long run.

Set a clear policy around what the call-out fee involves, and under what circumstances you will waive it. For example, if you are prepared to waive the fee if someone hires you for a job, let it be known that that is your policy.

Take payment on the spot

If you need to go back to the office to type up and then send an invoice, you may never recoup your call-out fees. Even if a customer does follow through and pay the invoice, chances are it will be late. The average wait time for invoice payment is 25.5 days.

Instead, consider collecting payment on the day. It’s unlikely your customers will have the right amount of cash on them, so being able to take card payments is essential. With Tap to Pay with Zeller App you can accept card payments right from your smartphone (iPhone or Android). This fast, seamless payment method may also help to smooth over any objections by making payment simple and hassle-free for the customer.

Call-out fees are not an uncommon practice. The key is to understand the reasons why you need to charge a call-out fee, and communicate your fees to potential customers with clarity and confidence. Combined with exemplary customer service and an easy way to accept payment from customers, introducing a call-out fee can be a winning strategy to help keep more money in your business.

Not yet using Zeller? With no need to visit a bank and no lock-in contracts, creating a business transaction account is quick and pain-free. From payments, cards to online invoicing; Zeller has got you covered with everything you need to run a successful business in one place. Learn how Zeller Transaction Account compares to traditional business bank accounts in Australia.

Meet Zeller: we’re reimagining banking for Australian businesses

Accepting payments, managing your finances, and paying recipients should be simple. Unfortunately, this isn’t always the case. Our research shows the majority of Australian business owners are dissatisfied with their business banking. The truth is, most merchant services solutions aren’t built to help your business thrive. That’s where Zeller comes in. Today, we’re launching Zeller — giving Australian merchants affordable, accessible, and innovative tools that enable businesses to get paid, access their money, and manage cash flow — without ever having to set foot inside a bank. We’re reimagining business banking through powerful new technology, backed up by local support and personalised service. An innovative SME alternative to business banking “Innovative” isn’t a word usually heard in the context of merchant services. Finding integrated financial solutions to grow and support your business often requires you to weave together multiple products from different providers, which typically means longer processing times, more paperwork, and a more frustrating experience. Large enterprises benefit from financial solutions tailored to their specific needs; traditional banks have shown that they’re more than willing to pour resources into supporting big business. However, this comes at a cost to the everyday Aussies behind our small to medium sized businesses. SME owners are typically forced to fit the traditional banking mold, suffering through archaic onboarding processes only to be hit with high fees, lock-in contracts, and slow processing times when the paperwork is complete. For new business owners, this can present what seems like an insurmountable hurdle to starting and growing a venture. With 67% of businesses stating they would prefer a non-Big 4 bank, it’s clear that Australian business banking is fundamentally broken. A lack of innovation from the incumbents means merchants like you are overlooked and underserved, at a time when they should be thriving. Businesses need new tools, technology, and support to grow. And that’s why we built Zeller. What’s in the box Zeller is all-in-one payments and finance solution for Australian businesses. It helps to accelerate your business cash flow by giving you a next-generation EFTPOS terminal, a free business transaction account, and free business Mastercard, all in one box. 1. Zeller Terminal Our research revealed that 71% of business owners using clunky EFTPOS terminals regularly consider switching providers. High costs and expensive fees, slow deposits that impact cash flow, and a lack of local support are all common reasons for businesses looking to switch. The majority of Australian business owners are dissatisfied with outdated EFTPOS technology currently on the market. Zeller Terminal is an all-in-one card payment and EFTPOS solution. Our next-gen payment terminal allows you to accept every payment from every customer – Zeller Terminal accepts contactless devices, contactless cards, chip cards, magstripe cards, and will soon also accept alternative payment methods such as Alipay and ZipPay. As new payment methods continue to emerge and shape the way Australians pay for products and services, Zeller Terminal will adapt to support Australian businesses to grow. Read more about Zeller Terminal . 2. Zeller Transaction Account We understand that being able to effectively manage and access your cash flow is key to the long-term survival of your business.  That’s why we make sure your funds are available as quickly as possible after taking payment from a customer. Zeller Transaction Account is included free when you sign up for Zeller. Your account is instantly ready to use, giving you real-time visibility over your settlements and spending — no lengthy paperwork required. When you take payment through Zeller Terminal, funds are settled directly into your free Zeller Transaction Account within the day. You also have the option of sweeping your funds into any existing bank account, and they’ll be accessible as soon as your bank allows. Read more about Zeller Transaction Account . 3. Zeller Mastercard By giving you the tools to accept payments, store and settle funds, and spend your money, we're significantly reducing the time it takes for you to get access to your funds. According to the Australian Bureau of Statistics, more than 60% of small businesses close within their first three years — and the most cited cause for business failure is poor cash flow. As a business owner, fast access to your funds to pay your staff, suppliers, or buy product, is imperative. Read more about Zeller Mastercard . By seamlessly combining these services into a fully integrated solution, Zeller significantly reduces the time businesses spend on finding a merchant services provider, completing lengthy applications, getting set up, and connecting disparate payments and financial services solutions — all while speeding up your business’s cash flow. Watch the video to see how Zeller works in more detail. Your business, your way Merchant services should work the way your business needs, allowing you to pick and choose the business banking products you need to sustain and grow a profitable business. With Zeller, you have the option to choose the parts you need – Zeller Terminal, Zeller Transaction Account, and Zeller Mastercard work just as powerfully together as an integrated solution as they do alongside your existing products. Learn more about our EFTPOS machines and how our newly launched products are changing business banking for the better.

Tax Deductions You’re Entitled To as a Trades and Services Business Owner

Make your business dollars work harder for you at tax time. It’s important to understand the deductions and concessions available to you as a trades and services business owner. When it comes to taxation, not all business owners are schooled in the tools of the trade. With the dust settling on another tumultuous financial year, there have also been key changes to what and how much you can claim, so it’s important to stay on top of tax deductions for trades, as well as the current concessions. What you can claim According to the ATO , you can claim the following as work related expenses — on the condition that you haven’t already been reimbursed, the expense is directly related to earning income, and you have proof of purchase. Tradie tax deductions include: Award transport payments (fares allowance) Car expenses Child care Clothing and uniform expenses (including footwear) Driver's licence Fines and penalties First aid courses Glasses, contact lenses and anti-glare glasses Home office expenses Insurance of tools and equipment Laundry and maintenance Licences, permits and cards Meal and snack expenses Newspapers and other new services, magazines and professional publications Overtime meal expenses Parking fees and tolls Phone, data and internet expenses Protective items Repairs to tools and equipment Self-education and study expenses Seminars, conferences and training courses Sunglasses, sunhats and sunscreen Tools and equipment Travel expenses Union and professional association fees To understand the specifics of each deduction in more detail, visit the ATO website . What you can’t claim Put simply, anything purchased for personal use cannot be claimed. This includes travel expenses between home and worksites, and private use of company cars. It’s also important to understand the definition of your vehicle when it comes to claiming deductions. If it’s a one-tonne or more ute or panel van, or a vehicle designed to carry at least nine passengers, you can claim the portion of expenses that you use for work. Similarly, you can’t claim plain work clothing and associated cleaning expenses, or tools and equipment purchased for private projects. A general rule of thumb to remember is that if it isn’t used for work, it can’t be claimed as a deduction. Recent changes to tax depreciation incentives The rules regarding depreciating assets have recently changed. It pays to familiarise yourself with the amendments, and ensure you’re taking advantage of what’s on offer. There are three tax depreciation incentives available to eligible businesses, and it’s highly likely your business could benefit from them. Temporary full expensing Increased instant asset write-off Backing business investment Keep reading to learn more about each of these new measures. 1. Temporary full expensing For a limited time, you’re able to score an immediate tax deduction for the business portion of the cost of any capital assets you’ve purchased — regardless of how much they cost. The only requirement is that your business has a turnover of less than $5 billion. If you’ve got your eye on new assets to build and grow your trades business and reduce your taxable profits at the same time, now is the time to take advantage of this temporary tax break. You could consider upgrading your: delivery vehicles (noting that limits apply to passenger vehicles) store fittings and fixtures business computers security systems EFTPOS terminal and point-of-sale system Temporary full expensing can be applied to purchases made until 30 June 2023 yet, from a tax-planning perspective, it makes sense to make your purchases before the end of the financial year. 2. Increased instant asset write-off The instant asset write-off is a pre-existing tax depreciation incentive that has changed significantly over time. It’s important to check the eligibility criteria and thresholds that apply to your business depending on when the asset was purchased, first used or installed and ready for use. The simplest way to think about it is if the asset is held and first used (or installed, ready for use) between 7:30pm on 6 October 2020 and 30 June 2023, you should rely on the temporary full expensing measures. For eligible purchases made by 31 December 2020, and first used or installed and ready to use by 30 June 2021, look at the instant asset write-off. The threshold was recently increased from $30,000 to $150,000, so it pays to go back through your receipts. Some examples of assets that could be written off include: a car or ute drills electric sanders electric saws grinders leaf blowers lawn mowers nail guns ladders toolboxes work lights high-pressure water cleaners concrete mixers shelving and storage computers, laptops and tablets 3. Backing business investment When you’re completing your paperwork for the 2019–20 and 2020–21 financial years, make sure to check whether you can deduct the cost of new depreciating assets at an accelerated rate under the backing business investment – accelerated depreciation rules. Temporary deductions to give businesses a boost No doubt, employee retention is high on your list of priorities. Hiring and training new employees is a significant investment — both of time, and money. One of the best ways to retain employees is to provide opportunities for growth. Thanks to the new Skills and Training Boost, announced in the 2022/23 Federal Budget , it’s now more affordable than ever to do so. For every $100 you spend on eligible training courses, you can claim a $120 tax deduction. There’s no limit to how much you can spend on training courses, but there are some rules to consider. The course must be run by an external provider registered in Australia, for example. In-house and on-the-job training is not eligible. A similar scheme has recently been put in place to incentivise business’ uptake of digital technology. The government's Small Business Technology Investment Boost enables you to claim an additional 20 per cent deduction for the cost of expenses and depreciating assets up to a maximum of $100,000 per annum. An example of this would be to upgrade your EFTPOS terminal to a fleet of mobile EFTPOS machines — such as those offered by Zeller — that your staff can take on the road, and accept payment on the go. This will enable your business to get paid faster, and reduce the administrative load of issuing and chasing invoices. Additional tax measures to consider Lower company tax rate All companies are subject to a federal tax rate of 30% on their taxable income, unless they fall into the category ‘small or medium business’ companies. If a company, together with its ‘connected entities’, turns over less than $50 million, a reduced tax rate of 25% applies for the 2021/22 income year. There are a few additional eligibility requirements to be aware of, which ensure that specifically defined passive income makes up no more than 80% of assessable income. Increased small business income tax offset The small business income tax offset can reduce the tax a business paid by up to $1,000 every financial year. Businesses are only eligible if they’re a small business or sole trader, or have a share of net small business income from a partnership or trust that is a small business entity. Compared to 8% in the 2016-17 financial year, the offset increased to 13% in the 2020-21 period, and has risen again to 16% in 2021-22 where it will remain. The net small business income is the sum of the assessable income from carrying on a business, minus any applicable deductions. Use the ATO’s small business income tax offset calculator to work out the exact  amount to enter on your tax return. Preparing to lodge With all of these changes, it’s important to note that tax agents are getting better and better at spotting fraudulent and inflated claims, so it’s vital you only ever claim legitimate work-related expenses, such as the upfront cost of your Zeller Terminal , which you can use to collect on-site, real-time payments. You can’t, however, claim Zeller Account fees or Zeller Mastercard domestic purchase fees – because there are none . Now that you’re across all the tax deductions available to you as a trades and services provider, you can maximise your hard-earned business dollars every financial year. Sign up to our Business Blog to cash in on valuable insights all year round. To fully prepare your business for the end of the financial year, schedule time to speak with your accountant or financial advisor. Please note this article is for educational purposes only and does not constitute advice.

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