How to structure a new business

Follow our small business checklist to help get your new idea off the ground . If you’ve decided to start your own business, it’s likely you’re feeling as excited as you are nervous. Running your own business is an extremely rewarding experience — choosing your own hours, following your passion, and having the freedom to express your creativity are just some of the many benefits. But nothing comes easy, which is why it’s important to equip yourself with as much knowledge as you can before launch day. Being prepared will mitigate the challenges that are part and parcel of entrepreneurship, and will allow you to make the best decisions to set your business on the right trajectory. Coming up with a profitable idea, understanding your target market, and sussing out the competition are all essential first steps, but there’s more to it than that. To give your business the best chance of success, we’ve summarised the ten important steps every Australian business owner needs to take prior to launching. The ultimate business checklist for getting started in Australia 1. Come up with an idea All the most successful businesses solve a problem. No coffee shop close to your local school? That’s a problem for parents. No gluten-free salad dressings on the market? That’s a problem for celiacs. No sustainably-made dog collars? That’s a problem for eco-conscious pet owners. Your ability to fill a gap in the market better than anyone else will be the key to your business’s success. Remember that often, customers won’t even know a problem exists until you present them with the solution. If you’ve never heard of a Portuguese tart before it’s likely that you don’t know that a bakery specialising in Portuguese tarts is missing from your life. So, when searching for or refining your business idea, consider the following: Does my business solve a problem? Does my business improve upon the current product or service offering? Is there an underserved demand for my product or service? Does my product or service bring a new perspective to an existing industry? If you answered yes to one or more of these questions, you’re off to a great start. 2. Research the competitive landscape In order to gauge the size of the market you are entering, you’ll need to research the competition. Look for local competitors that sell the same, or similar, products or services. If there are many, you’re going to need to develop a unique value proposition, that is, an offering that sets you apart from the rest and gives customers a reason to visit your business over an established competitor that they know and trust. This research will allow you to identify gaps in the market and potential opportunities upon which you can capitalise. Additionally, it will help you to develop your own pricing strategy that is competitive and attractive to customers, and will give you an idea of the marketing tactics being used in your space. To stay up to date on the latest developments and announcements, join the mailing lists of your competitors, follow them on social media and set up Google alerts for business names or topics related to your industry. 3. Apply for an ABN and register for GST While these steps won’t apply to every business, the majority of businesses operating in Australia will be required to apply for an Australian Business Number (ABN) and Goods and Services Tax (GST). An ABN is a unique 11-digit identifier that is issued by the Australian Business Register (ABR) to businesses and organisations operating in Australia. It is free to apply and can be done through an online application or by submitting a paper form. It’s important to note that businesses are required to have an ABN before they can register for GST, claim business tax deductions, or access other government services and programs. If your projected annual turnover exceeds $75,000 (or $150,000 for non-profit organisations), you will also need to register for GST. Once registered, businesses must charge GST on their goods and services sold, and remit this amount to the Australian Taxation Office (ATO) on a regular basis. The current rate of GST in Australia is 10%, which means that businesses must add 10% to the price of what they are selling. 4. Understand your legal requirements At best, regulatory requirements are a headache. At worst, they’re a major roadblock. To ensure that you are across all your legal responsibilities and restrictions as a business, it is imperative that you check the Australian Business Licence and Information Service . This online service will help you find any licences, permits, and/or registrations you might need to operate legally in Australia. It may also be a good idea to check with your local council, as some restrictions may only apply to a very small area. For example, in some areas of Melbourne, you are able to roast your own coffee beans on-site, whereas in others, regulations will prevent you from doing so. If you’re ever unsure, it’s a good idea to seek expert legal advice. While it may cost you upfront, it will save you money and stress in the long run. Doing your research early will reduce the burden of compliance later on. 5. Find a name Your business name needs to effectively communicate your brand identity, resonate with your target audience, and help your business stand out amongst the competition. What’s in a name you ask? All of the following. Brand identity: Your business name should be unique, memorable, and reflect your brand identity. Consider what image or impression you want to convey to customers and make sure your name aligns with that vision. Clarity and simplicity: Your business name should be easy to spell, pronounce, and remember. Avoid using complex or obscure words that may confuse or alienate potential customers. Conversely, it should not be so vague that it cannot be easily found when customers search it on Google. Domain availability: Your business name should be available as a domain name so that you can create a website that matches your business name. Check for domain availability before finalising your business name. Legal considerations: Make sure your business name is not already trademarked or being used by another business. Scalability: Consider whether your business name will still be appropriate if your business expands or evolves over time. Avoid using a name that limits the potential growth or diversification of your business. Industry relevance: Consider how your business name relates to your industry or niche. Your business name should be relevant to what you do and appeal to your target audience. Cultural sensitivity: Be mindful of cultural and social sensitivities when selecting a business name. Avoid names that could be offensive or insensitive to certain groups of people. 6. Test your idea Market research, surveys and feedback from small business communities are all valuable. Yet the best way to confirm your business idea is a good one is to start selling your product or service. Paying customers will always be the best source of feedback. A soft launch is a good way to see how people will react to a product before making it available to the greater public. Invite a small pool of people to test your offering. If possible, use the opportunity to take pre-orders and generate some initial funding to cover your first inventory. If you’re selling products such as homemade goods, clothing, homewares or coffees, consider renting a stall at your local market. It’s a cost-effective way to get your business out there and market your product without investing heavily. Additionally, having the opportunity to speak directly with customers lets you gain insight from them and allows you to spread the word about your upcoming opening. If you’re planning on running a service business, consider starting with a discounted trial. Make sure to ask your first customers for a testimonial that you can use in your initial advertisements on social media, or a review on  Google My Business . 7. Write a business plan Whether or not you are looking for investors, lenders or partners, writing a business plan is a highly valuable exercise for any budding business owner. Writing out a detailed overview will help you to articulate and refine your business idea, which will in turn help you to communicate it to anyone you’d like to get on board. It will be a very useful asset to have on hand, at least during the initial stages, as it will serve as a roadmap to keep you on track and to not lose sight of your objectives. It doesn’t matter if you haven’t got all the answers just yet, you can always review and change it later. The first iteration of your business plan should include the company's goals, strategies, and financial projections. While it might be daunting at first, going through each step will likely uncover questions or blind spots and will help you know which tasks to prioritise. Keep the plan manageable and succinct, as you may have to deviate and review it as your business grows. Click here for our step-by-step guide on how to write a business plan . 8. Decide on a legal structure There are a number of ways to legally structure a business in Australia. Knowing the difference now will save you a lot of time and effort down the track as your legal structure impacts critical parts of your business — such as your personal liability and tax obligations. It can also be difficult to change later on. There are five main types of  business structures  to consider when setting up a new business. Sole trader:  an individual trading on their own. Partnership:  a business owned by two or more people who share profits and losses. Company: a legal entity that is separate from its owners (shareholders). Trust: an entity that holds property or assets for the benefit of others (beneficiaries). Co-operative:  a business owned and operated by its members, who share profits and decision-making authority and usually established for recreational, cultural, or charitable purposes. Choosing the right legal structure for a business depends on factors such as the number of owners, liability protection, tax implications, and management structure. It is important to consult with a lawyer or accountant to determine which legal structure is best for your business. 9. Set up a business bank account and organise your finances From tax compliance to accessing funding, planning investments and managing cash flow, there are countless reasons why every business owner needs to organise and streamline their finances from the get-go. It doesn’t have to be as complicated as most of the mainstream banks make it though. Zeller is an Australian provider that simplifies the process in all of the following areas: Business Bank Account: Whether you’re at the very first stages of planning, or are about to launch, having a financial account specifically for your business transactions is essential. Thankfully, at Zeller, setting up a business bank account doesn’t require lining up at a bank branch and filling out reams of paperwork. A free  Zeller Transaction Account  can be set up online in a matter of minutes. From here, you can create as many Transaction Accounts as you need, for allocating money to different business locations, setting aside savings or assigning petty cash. Discover how the Zeller Transaction Account compares to the best business bank accounts in Australia. Business Debit Card:  From purchasing stock to paying bills, suppliers or employees; starting a business means spending money. So, naturally you’re going to need a debit card that is linked to the funds you’ve allocated to your business.  Zeller Debit Card links to your Zeller Transaction Account and can be used to make purchases in-store or online, for any business-related expenses. EFTPOS Terminal for In-Person Payments: If you’re planning a bricks-and-mortar shop front or mobile business, you’ll need a fast and easy solution for accepting card and contactless payments.  Zeller EFTPOS machine is the next-generation solution for in-person payments that processes all cards — including American Express — at a single low rate, with no monthly rental fees. It can be integrated with point-of-sale systems and also offers you the ability to pass on the merchant fee to customers through surcharging. The Zeller Terminal ultimately gives business owners more flexibility and peace of mind knowing they won’t be stung with a hefty fee at the end of the month. Invoicing Software for Online Payments: If you’re planning an online service business, you need to make it as easy as possible for customers to pay you. Zeller Invoices is a great way to get money into your business quickly, and hassle-free. When a customer pays your  online invoice with Zeller, by simply using their credit card — no bank transfers necessary — the funds are settled into your Zeller Transaction Account nightly, 365 days a year (or into a third party bank account the next business day) so you can spend your money as you earn it. Financial Tracking & Reporting System:  At its most basic, this could be an Excel spreadsheet. But, as you’ll soon find out: business owners need to save time wherever possible. This starts with eliminating manual data entry. With a Zeller Transaction Account, all your transactions and expenses will be instantly synced to your Zeller Dashboard and  Zeller Mobile App  where you can track all the money coming in and going out, in real time. Being able to see the net balance of your funds over time allows you to quickly identify spending patterns and make informed business decisions: from rostering to inventory orders or when to push marketing. It will also allow you to calculate the length of your cash cycle, that is, the time it takes for your business to convert its spending (inventory, resources etc.) into cash inflows from sales. 10. Market your business To get your business noticed and draw in potential customers, you’re going to need to do some marketing. What strategies work is going to entirely depend on your product or service and your target market. Therefore, understanding your customer is going to be key in getting your business name in front of their eyeballs. There’s seemingly endless possibilities when it comes to marketing, but here are the major tactics you need to consider: Social media marketing: Facebook, Instagram, Twitter, and LinkedIn are great places to start promoting your business and connecting with potential customers. Content marketing:  Creating and sharing valuable and informative content, such as blog posts or videos related to your product or service is a great way to demonstrate your expertise and attract customers. Search engine optimisation (SEO):  While a little technical, having a basic knowledge of SEO will help your website and content rank higher in search engine results pages. Print marketing: This could include flyers, brochures, business cards, posters, billboards, direct mail, and newspaper or magazine advertisements. Pay-per-click (PPC) advertising: This involves placing ads on search engines and social media platforms, and paying each time a user clicks on your ad. Influencer marketing: Find influencers or partners in your industry who can help to promote your brand and products to their followers. Local marketing:  Target customers in your local area through tactics like local SEO, online directories, and community events. Once your business is up and running and you have a pool of engaged customers, you can also try the following tactics: Email marketing:  If you have a subscriber base, send regular email newsletters and promotional messages to your subscribers to alert them to new products or special offers. Referral marketing:  Encourage your existing customers to refer their friends and family to your business in exchange for rewards or discounts. Get started We understand you’ve got a lot to think about. So, to make life easier for yourself, Zeller will help you out with everything finance and payments related. We’ve worked with thousands of businesses in industries spanning hospitality and retail, beauty, tourism, medical and everything in between. Our Sales Team loves speaking to new business owners to guide them through the weeds and help them get set up. Whether you’re ready to press “launch” or are still in the early stages of developing your idea, our team is always happy to answer any questions you may have. Contact Zeller Sales, or visit our website to learn more about how we can streamline your business.

What’s in a name? Everything when it comes to business. In this guide, we explain what you need to consider when choosing a trading name and answer all your questions about registering a business name, from costs to renewals, transfers, and trademarks.   What is the difference between applying for an ABN and registering a business name? When you apply for an Australian Business Number (ABN ), you are declaring your intention to run a business. When you apply for an ABN without also registering a business name, then your business name will automatically be your first and last name (eg. John Smith). If you plan on trading under a name other than your own name (eg. ‘John’s Car Cleaning’), then you will need to register the business name. While ABNs are managed by the Australian Business Register and business names are managed by ASIC , you can still register for both at the same time using the Australian Government Business Registration Service . Similarly to ABNs, business names are registered nationally, so if your business expands, you will not need to register again with other states or territories. Why do I need to register a business name? First and foremost, if you plan on trading under any name that is not your own, you will be legally obliged to register a business name. Beyond its administrative purpose, having a recognisable business name is also a great way for your customers to identify you and distinguish you from your competitors. A good business name will also give your operation more legitimacy and professionalism when written on invoices or social media for example. How to choose a business name Whether you’ve already got a name in mind or you’re in the process of brainstorming, there are a number of factors you need to consider when deciding on your business name. Relevance and memorability: Your business name either needs to reflect the nature of your business and the products or services your offer (eg. ‘Wedding Cakes by Jessica’) or it needs to be simple and memorable (eg. ‘Google’). Ideally it will be both! Uniqueness: Do some market research to ensure your name sets you apart from the competitors. You cannot register a business name that is identical or too similar to the registered name of another Australian business or company. You can check whether your business name is available using the business name check tool , and the TM Tracker to check whether the name has been trademarked. Branding potential: Consider how the name fits with your overall branding strategy, including logos and slogans. If your name is too long, it will be harder to create simple, identifiable marketing materials. Domain availability: If you plan on building a website, it’s important to know that the domain name (the URL or web address that people use to access your site) is available before deciding on it. Your web address needs to accurately reflect your business name as this will make it easier for your customers to identify you online. One quick way to check for the availability of a domain name is to do a simple web search. Type in the name you want to use, including domain extensions, such as .com, .com.au, or .net. Search engine optimisation (SEO): A business name that includes relevant keywords related to your product or service can improve your visibility in search engine results. If your business just serves a local area, including the location in your business name can also boost your rankings in local search results. Social media handle availability: In certain industries, an Instagram or TikTok account can be just as powerful as a website, therefore checking the availability of a social media handle (the “@” symbol followed by the username) is as important as a domain name. The simplest way to check this is to enter your proposed business name into the social media’s search bar. Appropriateness: Culturally and socially speaking, it’s important to consider whether the name is appropriate, ensuring it doesn’t include any potentially offensive language. There are also certain words, characters, and expressions that are restricted. You can learn more about these on the Australian Securities and Investments Commission (ASIC) website. How do you register a business name? There are three ways to register a business name: The Australian Government Business Registration Service – this service combines several business and tax registrations in one place. If you haven’t yet applied for an ABN, then you can do so and register your business name online at the same time. ASIC Connect – If you already have an ABN, you can apply for a business name directly with ASIC Connect . Private service provider - You can choose to register or renew your business name with a private service provider (PSP). This could be an accountant, solicitor, or another business that provides online services with ASIC. They will usually charge a fee for their services above what ASIC would charge. Note that when you register for a business name, you’ll need to choose a business structure (a sole trader, company, partnership, or trust, for example). It is therefore important that you do your research before applying to ensure you know what kind of structure is most suitable for your business. If you’re not sure, click here to take the ‘help me decide’ quiz. How much does it cost to register a business name? The fees to register your business name with ASIC are: $42 for 1 year $98 for 3 years How long does it take to have your business name registered? Completing an online business name application should take approximately 12 minutes. If you have an ABN, have submitted the required documents, and made payment, you can expect confirmation within: 2 business days for credit card payments Up to 5 business days for payments made via BPay, EFT, or bank transfer Can you have multiple business names under one ABN? You can register multiple businesses under the same ABN, provided they share the same business structure. If a business has a different structure, you will need to apply for a new ABN. For example, if you are a sole trader working as a carpenter, and you plan on starting a private building company with a business partner, together you will need to apply for a new ABN and register a name for the new business structure. On the other hand, if you are a sole trader, working under the name, ‘Wedding Cakes by Jessica’ and you decide to open a small café under the same ABN and business structure, you simply have to register the name of the new venture through the ASIC website. Can I change my business name after registering? No, once you have registered your business name, you cannot change it. If you decide you’d like to trade under a different name, you will need to register a new one. When do I need to renew my business name? You’ll receive a notice to renew your business name by email at least 30 days before your renewal date. Once you receive your renewal notice from ASIC, you can renew your business name through ASIC Connect or ASIC’s ‘Pay now’ service. If you don't renew your business name, on time, the name may be cancelled. If you have multiple business names, or also have a registered company, you can ask ASIC to align the renewal dates for those registrations. How much does it cost to renew my business name? It costs the same amount to renew a business name as it does to register: $42 for one year $98 for three years How do you transfer a business name? If you are selling your business and need to transfer the business name to the new owner, you can do so on the ASIC Connect website by following these steps . Do I need to trademark my business name? While ASIC works to ensure that no two businesses can register the identical name, it cannot prevent another business from registering a name that is similar . What’s more, when you register a business name with ASIC, it does not grant you exclusive rights to that name, meaning that someone else could still trademark the name. If you would like to protect your business name, you can do so with a trademark. A trademark is an intellectual property (IP) right that sets your distinctive brand, product, or service apart from competitors in the market. It gives you exclusive rights to use your business name in connection with the goods or services for which it is registered, helping prevent others from using a similar name that could confuse customers. It also gives you legal recourse to take action against anyone who infringes on your trademark, including stopping them from using your business name and potentially seeking damages. Starting a business? Zeller has your finances covered. We know you’ve got a lot on your to-do list, but thanks to Zeller you can cross off ‘open a business transaction account’ in as little as six minutes. Plus, with a suite of tools to help you accept payments, manage your expenses and track your cash flow, Zeller will ensure you start your business on solid financial footing.

Each account is a financial tool with an important role to play. Money management is a skill that can take time to master. However, no business owner can afford to let this one slip through the cracks. Keeping a close eye on your incomings and outgoings from the outset is critical to keeping doors open. One of the simplest and most effective techniques to effectively manage your money is to set up three separate accounts: operating account tax account profit account. Each account has its own purpose. By keeping your funds in separate accounts, you will always have enough money on hand to carry you through quieter periods, take care of your tax obligations, or spend in case of emergencies. When you sign up for Zeller, you get a free Zeller Transaction Account . Setting up multiple Zeller Transaction Accounts is simple, and can be done in seconds. What is a business bank account? A business bank account is a facility that protects a business’s capital while enabling it to spend its funds. You’ll use a business account to receive payments from customers, fulfill invoices, track business expenses, and generally keep your accountant happy. A business bank account is not a personal account. For tax and bookkeeping purposes, banks, accountants and payments providers strongly recommend that merchants separate personal from business funds in separate accounts. To open a business account, business owners used to need to gather their documentation together, visit a bank branch in person to meet with a representative, and then send various forms via fax, postal or electronic mail. Eventually, you’d receive a card and checkbook in the mail. Instead, you can sign up for a free Zeller Transaction Account in minutes. A  Zeller Terminal can be purchased from the online shop , with free express shipping and same-day dispatch. Funds accepted via Zeller Terminal will be available in your Zeller Transaction Account for spending, the very next day, or you can simply use Zeller as your primary financial services provider without taking payments through Zeller Terminal. When comparing business accounts, it’s important to spend time on working out what’s important to you and which features your business needs. Read our blog about opening your first business account. 3 important accounts to open There are three basic business accounts you should consider opening. Of course, there are more sophisticated ways of managing your funds; you could be pouring over your budget every day. However, for simple and straightforward money management, keep reading. Zeller merchants can set up multiple sub-accounts to tailor their funds management to fit their unique business set-up. Not only does this give you a better overview of your business's finances, it also gives you the ability to more easily manage your money — with quick and seamless transactions between your main and sub-accounts. Here are the three accounts every small business owner needs. 1. Operating account The first account you’ll need is your operating account. Your operating account is where you run the day-to-day operations of your business. It’s where you: receive your income pay your bill pay your wages and so much more. Basically, all your day-to-day cash inflows and outflows go through this account. Most businesses should have one of these accounts already. For most Zeller merchants, this will be your Zeller Transaction Account . Funds are collected from your Zeller Terminal , settled and cleared into your Zeller Transaction Account overnight — so they’re available for spending the very next day. It’s the fasted way to get access to your takings and speed up your cash flow. Sign up for Zeller and you could have your Business Transaction Account in less than five minutes. Once your account is set up, stop using cash and do all your transactions electronically. If you’re paying suppliers in cash, it’s easy to lose track of the payment. If you pay electronically, you can always find a record of the transaction — ensuring you don’t miss out on claiming GST (if you are registered for it), or other tax deductions. Bigger businesses may choose to use a traditional bank for their operating account, because they offer overdraft facilities (subject to approval). These banks likely charge a monthly fee for the service. 2. Tax account The second account that you’ll need is your tax account. Your tax account is where you start putting money aside for tax. By separating it from your operating account, you will be less likely to spend it. It's easy to accumulate funds in your account, forgetting that at some point down the line there's tax to pay. Entrepreneurs and business are legally obliged to pay a number of different taxes, such as sales tax, trade tax, income tax, and wage tax. When you first start trading, you’re not paying tax on your earnings. But the year after you lodge your first tax return in net profit, you get a tax bill for that year — plus all of a sudden you also have to pay PAYG installments. Depending on which type of tax you pay, you will be required to make specific quarterly or monthly payments in advance to tax authorities. These advance payments help your business to budget and plan ahead, by spreading the business’s tax burden over the entire year. If you set aside money in a sub-account on a regular basis, it can help to make sure that you have sufficient financial resources available to pay your taxes on time. Each week or each month, start to put money aside money that will cover your obligations such as: Good and Services Tax (GST) Pay As You Go Tax (PAYG) superannuation income tax, and so on. 3. Profit Account Finally, the third account you’ll need is a profit account. This is where you put money aside for the profits of your business. So, as your business makes a profit, simply put a portion of that money aside. Again, if you leave it in your operating account, it’s far easier to spend. But if you put it aside in your profit account, it will be available when you want to make any changes in the business. This could be things like: paying out dividends purchasing new tools or assets for your business reinvest in the growth of your business giving all your staff a bonus investing in additional COVID-safe measures. The beauty of starting to manage your money this way is that you’ll be able to start choosing where you spend your accumulating profits, rather than your takings being simply absorbed in the day-to-day operations. Set these three accounts up today and use them frequently — you’ll soon find that you’ll have the money that you’ll need to scale your business. Once your business grows, it’s a good idea to look for a high-interest business savings account. This will let you earn interest on extra funds that you don’t need right now; effectively, it’s another revenue stream as it allows you to make money on business assets. Introducing smarter business banking With Zeller, you can accept payments from customers, track spending and manage your business's finances online. It’s an all-in-one solution for merchants looking for the most straightforward way to start or grow their business — no hidden fees or lock-in contracts required. In Zeller Dashboard , you can see: details of every sale the number and value of sales your business has made at any point on time where business funds have been spent account totals and so much more. By putting valuable insights at your fingertips, we hope to enable Zeller merchants to be able to make important business decisions with ease. Sign up to the Zeller Business Blog for more business tips delivered straight to your inbox. Please note this article is for educational purposes only and does not constitute advice.