• Zeller for Startups

How to Raise Funds for your Startup

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Raising capital is one of the biggest challenges facing Australian startups.

In fact, in a recent survey by Zeller, 94% of local tech founders cited fundraising as their top hurdle, followed by financial management. 


If you're an early-stage founder wondering how to secure funding in Australia, you're not alone. The good news is that these days there are more funding options available than ever, from government grants and accelerators, to angel investors and VCs.

This guide outlines the different paths to fundraising for your startup, along with tips to make the most of each option.

Bootstrapping and self-funding.

Bootstrapping simply means using your own money – whether that’s your savings, income from a day job, or early sales – to fund your business. It’s the most straightforward way to retain full control and ownership as you don’t have to give up equity or answer to external investors, making it ideal if you want to build on your terms.

But bootstrapping demands discipline. You’ll need to stretch every dollar as far as you can, track your expenditure closely to ensure you’re keeping costs down, and focus on reaching profitability fast. This often involves launching with a minimum viable product (MVP), finding low-cost marketing strategies (such as referral programs or leveraging social media), and maintaining a lean operation. Many successful startups begin this way. That said, bootstrapping isn’t ideal for every business. 

If your startup requires significant upfront capital – such as for product development, engineering, technical infrastructure, inventory, or team recruitment – you'll likely need the support of external funding. Still, even a short period of bootstrapping shows investors you're dedicated and know how to responsibly manage your startup finances. Having some traction before raising money can also lead to better terms.

Pro tip: Document your early wins. Investors like to see founders who’ve achieved progress with limited resources as it signals resilience and vision.

Fundraising from friends and family.

Once personal funds start running low, founders sometimes turn to friends and family for limited initial capital raising. These people already believe in you, so they might accept a higher level of risk than a VC or professional investor. It’s a common early-stage funding step, especially if you require modest capital to develop a prototype or reach your first customers.

Still, it should be approached with care. Even though the relationship is personal, you should treat it like a business deal. Be clear about whether the money is a loan, a gift, or an investment, and formalise everything in writing. Using tools like SAFE notes (Simple Agreement for Future Equity) or convertible notes allows informal investors to gain equity later, once you raise a proper round.

Raising money from loved ones can strain relationships if things don’t go well. Only take what you truly need, and make sure everyone understands the risks. Some startups go years before returning capital to early investors – and some never do.

Government grants and support programs

Australia offers a wide range of government support for startups. Unlike loans or investment, most grants are non-dilutive and don’t require repayment, making them a valuable source of early-stage funding.​

The most well-known is the Research and Development (R&D) Tax Incentive, which refunds up to 43.5% of eligible R&D expenses. If your startup is working on new technologies, this can significantly reduce burn. Another popular program is the Export Market Development Grant (EMDG), which helps cover international expansion costs.​

There are also many state-level grants and startup challenges. For instance, LaunchVic in Victoria offers funding and support for innovation-focused businesses. In New South Wales, the Minimum Viable Product (MVP) Ventures Program provides grants ranging from $25,000 to $50,000 to help startups commercialise innovative products or processes. ​

These grants often require businesses to meet criteria around location, industry, or stage.​

If you haven’t already, check out the government’s Grants and Programs Finder to see if there could be something suitable for you. Applying can be time-consuming, but the payoff is often worth it. Be ready to justify how the funds would be used and how they’d contribute to your growth.

Startup accelerators and incubators.

Accelerators and incubators support early-stage founders through mentoring, resources, and often seed funding. Accelerators typically run structured programs over a few months, ending in a pitch event or demo day. In exchange for equity, they may offer anywhere from $50,000 to $150,000, alongside  intensive business development support.

Well-known Australian accelerators include Startmate, muru-D, and BlueChilli. These programs are competitive, but graduating from one can significantly boost your credibility and access to investors.

Incubators are less structured and may not offer funding but provide office space, mentoring, and networking opportunities. Some are affiliated with universities or corporates and help commercialise research or develop early-stage ideas.

The non-monetary benefits of these programs – exposure, mentorship and networking – can be just as valuable as the funding itself.

Crowdfunding.

Crowdfunding has grown as a legitimate funding path for startups, and there are two main types:

Product crowdfunding: Platforms like Kickstarter or Indiegogo let you pre-sell a product in exchange for future delivery or rewards. It’s ideal for consumer goods, gadgets, or creative projects, and helps validate market demand, but it requires a strong campaign and careful fulfillment planning. Most platforms are all-or-nothing – if you don’t hit your goal, you get nothing.

Equity crowdfunding: Since 2018, Australian startups can raise up to $5 million per year from retail investors in exchange for equity, using platforms like Birchal, Equitise, and OnMarket. This opens up your funding to the general public, and is especially effective if your brand has community appeal.

Crowdfunding is a marketing effort as much as a fundraising one. You'll need a compelling story, strong visual assets, and a plan to engage directly with supporters to maximise your investment potential. It can be a good option if you want to build brand awareness while raising capital.

Angel investors.

Angel investors are high-net-worth individuals who fund startups, usually in early stages, with investments ranging from $10,000 to several hundred thousand dollars. Australian groups like Sydney Angels and Melbourne Angels are actively investing in startups across various sectors.

Angels are often former founders or industry veterans, and many provide mentorship and strategic guidance in addition to capital. They typically invest via SAFE notes or convertible notes, which delay equity valuation until a future round.

To attract angels, have a solid pitch deck, an early product or traction, and a clear growth plan. Research angels who align with your sector or business model. Getting an angel on board can lend your startup credibility and help you reach larger investors down the track.

Venture capital.

Venture capital funding in Australia is competitive, but thriving. Firms like Square Peg, Apex Capital Partners, Blackbird Ventures, and AirTree back high-growth companies with multi-million-dollar investments across a longer-term partnership.

VCs (venture capitalists) are looking for businesses with large addressable markets, scalable models, and traction – not just ideas. You'll need a proven team, a strong product, and revenue or growth metrics (be it firm projections, or realised figures). The VC process includes extensive due diligence, so be ready to share your financials, projections, and cap table.

VCs may sometimes also take a board seat and expect a say in key decisions. While they can accelerate growth, VC funds come at a price – dilution and control. Be sure that venture funding aligns with your company’s goals before pursuing it.

If you’re looking at getting VC investment, warm introductions through other founders, angels, or accelerators can significantly improve your chances of getting a meeting.

Business loans for startups.

Loans offer a non-dilutive path to funding, which can be attractive to startup founders who want to retain full ownership and control.  

Traditional lenders may require a trading history, collateral, or a personal guarantee. These hurdles can make loans difficult to secure early on. However, if you have existing revenue, purchase orders, or assets, you might qualify.

Alternative and fintech lenders, like Prospa or Capify, offer faster application processes and unsecured options. Be cautious – interest rates can be higher, and repayments start immediately.

Some founders use credit cards or overdrafts to manage short-term cash flow. While risky, it can work if the borrowed funds drive growth that covers the debt. Only borrow what you can realistically repay, and make sure any debt supports revenue-generating activities.

Pitch competitions and startup events.

Startup pitch events can be a great opportunity to refine your pitch, build visibility, and meet investors. Across Australia, competitions range from university challenges to major events like StartCon or SXSW Sydney, where prize pools can reach six figures.

You might not win every contest, but participating builds your confidence, sharpens your story, and connects you with the ecosystem. Winning smaller awards can also add up and provide early, non-dilutive capital.

If you decide to compete, make sure to tailor your pitch to the judges and practice until it’s smooth. Use any prize money strategically to hit meaningful milestones, like launching your product or scaling up your marketing.

Set yourself up for financial success.

Raising capital is only half the equation. Once you have funds, managing them wisely is equally crucial. Many founders struggle with outdated banking tools and disjointed systems when they simply don’t have to.

Modern platforms like Zeller for Startups provide banking, payments, and expense management all in one place, streamlining the finance side of things considerably.  

Pro tip: Be sure to open a dedicated business account, like a Zeller Business Transaction Account, to keep your personal and business separate. Plus, you can integrate it with accounting tools like Xero or MYOB to streamline your tracking and reporting.

Make it work for you.

There’s no one-size-fits-all approach to raising funds. Most startups use a combination of bootstrapping, grants, investors, and competitions to grow. Stay flexible, persistent, and realistic. Every rejection is an opportunity to learn something – about your pitch, your timing, or your market.

Finally, remember that the end goal isn’t securing funding, it’s building a successful, sustainable business, so make sure your capital is always fuelling progress, not just buying time.


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Community, Comedy, and Not Commbank: The Winning Mix for this Darwin Bar

When the opportunity came up for husband-and-wife team, Briant and Monica, to take over a bar in Darwin City, they seized it, signing the contracts and opening the doors all within the same week. Discover how fostering a community and creating an efficient tech stack helped them get a stellar start. Holding down full-time government jobs in international marketing and law enforcement, Monica and Briant weren’t exactly planning on the career change that came their way in September, 2023. They were familiar faces at  The Last Supper , a bar and restaurant in Darwin City, where Briant had been running a comedy club on Friday nights. Monica had also become known for her  Pasta Parties  — a side hustle teaching people how to make fresh pasta. So, when the owner of The Last Supper decided it was time to sell, the couple were the perfect prospects. “When the owner approached us, our first thought was, why would we want a bar? That's a terrible idea,” laughs Monica. But, buoyed by the fact that their comedy and pasta class events were already attracting good numbers, they decided to take up the challenge. “We signed the paperwork on Monday, paid the money on Tuesday, got the keys on Wednesday and opened on Thursday,” explains Monica, “We hit the ground running,” says Briant. In just three days, Monica and Briant needed to get set up with a solution for taking payments and managing their money. Their natural first step was to open a  business bank account  with Commbank. “They really messed us around,” says Monica, “We had to go into a branch, we waited an hour for an interview, and then they wanted all this paperwork,” she continues, “We were already customers of theirs, and we simply wanted an account to deposit money into. They just couldn’t make it happen in time.” That’s when they researched their options and found  Zeller . “Monica literally just jumped online, and opened a  Zeller Transaction Account ,” says Briant. 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Want to Turn Tables 73% Faster? Introducing Zeller Bill at Table.

Picture this. It’s a busy Friday night and you have a growing line of hungry diners waiting to be seated. You look around the restaurant and can see several tables that have finished their meals and are now trying to catch the eye of a waiter to make the inevitable ‘May we please have the bill?’ gesture. From that point on, a series of steps will typically take place. The waiter will: 1. Head to the POS, print the bill and place it in a billholder 2. Take it to the table for the diners to give it a once over 3. Once the diners have signalled their approval, head back to the POS 4. Return to the table with an EFTPOS machine 5. Process the payment at the table That's five lengthy steps in a best case scenario where the restaurant is already taking payment tableside. If not, it’s even lengthier. This bill-time bottleneck has been slowing table turnover down for years, but thankfully our newest feature Bill at Table is here to change the restaurant payment process for good. What is Bill at Table? Zeller Bill at Table enables you to present your diners with digital, itemised bills displayed on Zeller Terminal's large-format screen, and then accept payment tableside instantly. It helps you to turn tables up to 73% faster from bill request to out-the-door, provide a streamlined diner experience and ultimately increase revenue by seating more tables. Bill at Table works seamlessly with Impos and Tevalis point-of-sale, and makes the checkout process smoother and more rewarding for everyone involved. How does Zeller Bill at Table work? Once enabled, using Bill at Table is simple: Choose a table: On your Zeller Terminal , select the table in your venue from the list. Present the digital bill: Show the itemised bill to your diners on-screen. Process the payment: Diners can pay with their card or mobile device, and even add a tip or split the bill amongst their group. Offer a receipt: If requested, provide the diner with a printed or digital receipt. The diner can also scan the QR code on-screen to download the receipt to their device. This straightforward process combines billing and payment into one step, cutting down wait times and improving the overall experience. What are the benefits of Bill at Table? Bill at Table significantly cuts down the time taken to turn tables at the end of the meal . In fact, restaurants who have implemented Zeller Bill at Table have seen table turnover time slashed by as much as 73% , ultimately enabling them to serve up to three additional tables in every sitting. Take tips tableside with Pay at Table. By using Bill at Table and Pay at Table , patrons are more likely to leave a tip than if they head up to the counter to pay, because as Ben Hickey from The Roosevelt in Potts Point said, “When they get up to pay, the magic is gone”. With the tipping prompt built seamlessly into Zeller Terminal, wait staff don't have to ask the awkward question, ‘Would you like to leave a tip?’ – the system prompts it instead. How to get started with Zeller Bill at Table. Bringing Zeller Bill at Table into your restaurant is easy: Check compatibility: Make sure your venue uses Impos or Tevalis point-of-sale, and that it’s integrated with Zeller. We’ll be bringing Bill at Table to many other POS very soon. If you’d like to see it integrated with yours, please let us know at feedback@myzeller.com Chat with our sales team: They’ll guide you through the steps to getting Bill at Table up and running in your business. Train your staff: Guide your team through the simple process to ensure a smooth implementation. By enabling Bill at Table, your restaurant can improve efficiency and enhance the billing experience for both staff and diners. It’s one of those little things that add up to make a big difference. Say goodbye to frustrated diners and sub-optimal table turnover. Say hello to Zeller Bill at Table.

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Our latest payments feature is here and it’s revolutionising the hospitality experience. The payment process is often the Achilles’ heel of many restaurant experiences. How many times have you received the bill, placed your credit card down, and then had to wait another fifteen minutes before being able to finally pay for your meal? Countless. This is because, until now, many restaurants have been hamstrung by a disconnection between their point-of-sale machine and their EFTPOS terminal. The time it takes for a waiter to deliver the bill to the diners, retrieve the payment terminal, return to the table, then round off the table in the POS system , is considerable. Multiply this by the number of tables in the venue and you can easily understand the aforementioned delay. Pay at Table technology is changing that. By centralising the POS and payment process into one device, Pay at Table bridges the gap between tapping or swiping a card, and settling the bill in the system. Read on to understand how this technology works and how it can help turn over tables faster, and ultimately drive revenue for your restaurant. If your restaurant is currently not using a POS system and you value efficiency and improving customer experience, consider exploring the best POS systems for restaurants in Australia . These systems can further streamline your payment process, helping you turn over tables faster and ultimately drive revenue. How does Pay at Table work? Pay at Table is effectively an extension of your POS machine, on your EFTPOS terminal. Waiters pick up Zeller Terminal , view open tables, see total outstanding bills, take payments and close tables — all on one device. Rather than the customer paying at the counter or finalising the bill in the traditional, time-consuming manner, waitstaff can deliver the bill and the mobile payment device, all at the same time. The status of a table is updated in real time and synced across all machines, reducing human error and optimising the whole operation. Benefits of Pay at Table technology 1. Increased efficiency Being able to close a table independently of the POS machine means that the latter isn’t blocked by taking payments, it can instead be used to open and manage tables. Naturally, this reduces foot traffic throughout the venue, eliminates queues, and turns tables over more quickly. Staff are freed up to process orders faster, leading to improved service and ultimately, higher sales. 2. Improved customer satisfaction Leaving customers waiting to pay for their bill can leave a bad taste in the mouth — pun not intended. Zeller Terminal’s Pay at Table functionality makes for a smoother process and offers the added benefit of allowing customers to split the cost by the number of people or by a custom amount . 3. Encourages generous tipping Zeller Terminal comes with a built-in tool which can easily calculate the fair amount for a gratuity and will provide the customer with various tipping options to choose from. Displayed clearly for your customers to review, this feature can increase your server’s tip earnings and erase confusion surrounding tipping protocol. Zeller Terminal makes it as easy as possible to prompt your customers to leave a tip, either as a percentage of the purchase amount or a custom amount. Or, you can switch the functionality off altogether. 4. Helps build a customer relationship When wait staff use Pay at Table, an opportunity is provided to spend more time interacting with the customers, ensuring they’ve had a great dining experience in your establishment. The technology also means you can email digital receipts on the spot. Not only is this handy for your customer’s record-keeping and to reduce costs and waste associated with paper receipts, but it’s a great way to expand your customer database by capturing email addresses. You may be able to use these details to keep in touch with your diners, providing them with up-to-date news and special offers that will keep them coming back to your restaurant. 5. Safer transactions Payment security is front of mind for most consumers these days. By having a mobile payment device available, your customer’s card remains in their possession at all times. This offers them security knowing that no one else has had access to their card details or identity. It can also mean fewer chargebacks for your business to handle. The next generation of payment processing Pay at Table is just one example of the many ways that traditional payments are evolving to keep up with the times. New technology is affording us more flexibility to create industry-specific solutions while emerging trends are changing the way we pay. Get started with Pay at Table today Pay at Table is currently available to use with selected POS systems. Contact our Sales Team to learn more about installing Pay at Table on your Zeller Terminals today. 

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