How Awaken Pilates and Yoga Keeps Retail Sales Flowing

11.04.2025
By Team Zeller
About this Merchant
TypeHealth
Locations3
Where?Perth, WA

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First opened in 2022, Awaken Pilates and Yoga is a boutique fitness business that has already grown to three locations across Perth’s northern corridor – Yanchep, Ashby, and Mindarie. Founded by husband and wife duo Matthew and Gemma Taylor, the studios offer a mix of reformer Pilates, mat Pilates, yoga, meditation, and infrared sauna.

We sat down with Matthew to learn the story behind the business and how Zeller has been able to play a small but positive role in its impressive growth.

Equipment at Awaken Pilates and Yoga

Building a boutique fitness community.

“My wife and I have been involved in the fitness industry for almost 20 years now,” Matthew explains. “About three years ago, we started Awaken, a chain of boutique Pilates studios. We do everything from reformer Pilates to yoga and meditation, so we’re a fitness and wellbeing business.”

Beyond instructor-led classes, Awaken offers 24/7 access so members can train independently. “We’re one of only a few in the country who do it,” Matthew says. “People get a 24/7 tag just like a gym. We’ve got screens set up where they can do on-demand classes, and the sauna is 24/7 as well.”

At its core, Awaken aims to help members build a stronger connection with themselves, physically and mentally. “What we’re trying to achieve with the members is getting them to fall in love with fitness and focus on themselves,” Matthew says. “We’ve seen over the years how powerful it can be to have a positive relationship with yourself from a wellbeing perspective.”

Reformer machines at Awaken Pilates and Yoga

Making retail sales effortless with Zeller POS Lite.

While most of Awaken’s revenue comes from membership fees billed weekly through their CRM system, retail sales (like grippy socks, apparel and protein powder) also provide an important secondary revenue stream to the business. Managing these sales efficiently, however, was a little tricky – until Awaken introduced Zeller POS Lite across all three studios.

“A lot of our instructors are contractors who work across different studios.” Matthew explains. “So we needed a system that was super intuitive with no real training involved. Zeller POS Lite couldn’t be simpler. When someone wants to buy socks or some protein, the instructor just clicks on an image and it comes up straight away on the machine. They don’t have to work the computer or any sort of complicated point-of-sale system.”

Zeller POS Lite on Zeller Terminal 2

Stretching sales while reducing admin.

The simplified sales process has made instructors more confident in processing transactions, leading to an increase in retail purchases.

“Having that visual point-of-sale system on the EFTPOS machine itself just makes it a lot easier,” Matthew says. “Because it’s so easy to use, we find that the instructors are much more confident in selling the product for us instead of avoiding it because they don’t know how to use the machine or they don’t know the pricing of the product.”

When the end of the month draws near, Zeller POS Lite’s in-built reporting function proves very useful.

“We utilise the reporting function to gain a deeper insight into how our retail products are performing, what products are resonating with our members and where to better invest in our product offering for the future at each studio. This allows us to maximise the efficiency of our product management and also helps drive our marketing with relation to our retail products,” explains Matthew.

Helping customer at Awaken Pilates and Yoga

Switching from Commbank to Zeller.

Before switching to Zeller, Awaken used Commonwealth Bank terminals, but the fees and complex pricing structure quickly became a frustration.

“I would never set up another business with a traditional bank again, because you’re paying a monthly fee and then all of your costs on top of that when you go above a certain amount. It actually is just a lot easier to have something like Zeller, which takes a little percentage on each transaction and has a nice, easy portal to navigate.”

Beyond transaction fees, Matthew also found the process of upgrading or canceling bank terminals unnecessarily difficult and expensive.

“They make it so hard for you,” he says. “You’ve got to pay for someone to collect it and all this sort of stuff. There’s fees and charges all the way through the journey.”

Accepting AMEX payment on Zeller Terminal 2

A flexible, scalable solution.

With transparent pricing, ease of use and a seamless experience for both instructors and members, Zeller POS Lite has helped Awaken eliminate banking frustrations while streamlining their operations.

“We’ve got it sectioned into three categories – merchandise, casual sales, and supplements,” Matthew says. “It’s so simple for the instructors to navigate that, it works perfectly.”

By choosing Zeller POS Lite, Awaken Pilates and Yoga has found a flexible solution that strikes the perfect balance between simplifying sales, empowering staff, and supporting business growth.

Ready to start selling with Zeller POS Lite?

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Community, Comedy, and Not Commbank: The Winning Mix for this Darwin Bar

When the opportunity came up for husband-and-wife team, Briant and Monica, to take over a bar in Darwin City, they seized it, signing the contracts and opening the doors all within the same week. Discover how fostering a community and creating an efficient tech stack helped them get a stellar start. Holding down full-time government jobs in international marketing and law enforcement, Monica and Briant weren’t exactly planning on the career change that came their way in September, 2023. They were familiar faces at  The Last Supper , a bar and restaurant in Darwin City, where Briant had been running a comedy club on Friday nights. Monica had also become known for her  Pasta Parties  — a side hustle teaching people how to make fresh pasta. So, when the owner of The Last Supper decided it was time to sell, the couple were the perfect prospects. “When the owner approached us, our first thought was, why would we want a bar? That's a terrible idea,” laughs Monica. But, buoyed by the fact that their comedy and pasta class events were already attracting good numbers, they decided to take up the challenge. “We signed the paperwork on Monday, paid the money on Tuesday, got the keys on Wednesday and opened on Thursday,” explains Monica, “We hit the ground running,” says Briant. In just three days, Monica and Briant needed to get set up with a solution for taking payments and managing their money. Their natural first step was to open a  business bank account  with Commbank. “They really messed us around,” says Monica, “We had to go into a branch, we waited an hour for an interview, and then they wanted all this paperwork,” she continues, “We were already customers of theirs, and we simply wanted an account to deposit money into. They just couldn’t make it happen in time.” That’s when they researched their options and found  Zeller . “Monica literally just jumped online, and opened a  Zeller Transaction Account ,” says Briant. They bought  Zeller Terminals , and set themselves up with virtual  debit cards  on their phones straight away. “Setting up Zeller was very easy. We were able to provide all the company paperwork once we were already up and running. It was just so easy. So then we thought, well, why change?” Since then, they have continued to use Zeller as their primary financial management tool, incorporating a  Zeller Savings Account  to earn interest on idle funds,  Zeller App  to monitor sales when they’re not on site, and  Zeller Virtual Terminal  to take deposits for large bookings. The benefit of launching a business in today’s age means being able to build a tech stack with all the latest innovations, rather than dealing with incumbent solutions. From day one, Monica and Briant have sought to “work smarter not harder”, integrating a number of other platforms into the business. “As well as Zeller, we use  TryBooking  for our events,  Wix , for our website and to manage reservations,  Swift POS  is our point-of-sale, and soon I’ll use it for managing our takeaway orders too. Plus we use  Harvest  for time tracking,  Deputy  for rostering, and  Xero  for accounting,” explains Monica. Using technology to keep their operations efficient, has given Monica and Briant more time back in their day to work on the strategic aspects of the business. “A lot of what we do is about building community and connection,” Briant says, “Events are a big part of our business.” Indeed,  The Last Supper’s ‘What’s On ’ page offers an impressive line up, with no less than 46 events running over the last three months of the year: from comedy and karaoke nights to painting and cooking classes, gastronomic-themed parties, reading clubs, concerts, and more. “At the events, we walk around and talk to our customers. It’s quirky, it’s inviting. People love coming here and hanging out,” Briant says, “Some people who came in on the weekend for one of our Pasta Parties ended up making friends and stayed here for eight hours!” Briant laughs. By building a strong local following, Monica and Briant have avoided being reliant on the seasonal tourist trade that dictates the success of many hospitality venues in Darwin. “We thrived through the wet season, when the tourists weren't here,” says Briant. But the popularity of their events didn’t just happen overnight: Monica’s carefully defined marketing strategy has been instrumental in keeping people coming back. “We do a lot of paid socials. We've got an e-mail database that we've built up through events and through our website. We're very active on our Google Business Profile and that helps our SEO. And we’re part of a number of organisations, such as Tourism Top End and Hospitality NT,” explains Monica. While Monica and Briant have harnessed a variety of modern tools to help alleviate their workload and speed up operational tasks, it hasn’t resulted in a hands-off approach. On the contrary, it has enabled them to be even more hands-on in the areas that matter the most: getting to know their customers, building a community, and creating experiences that serve them again and again. Having just celebrated the anniversary of their first year in business, you can rest-assured, their last supper it most certainly isn’t.

Want to Turn Tables 73% Faster? Introducing Zeller Bill at Table.

Picture this. It’s a busy Friday night and you have a growing line of hungry diners waiting to be seated. You look around the restaurant and can see several tables that have finished their meals and are now trying to catch the eye of a waiter to make the inevitable ‘May we please have the bill?’ gesture. From that point on, a series of steps will typically take place. The waiter will: 1. Head to the POS, print the bill and place it in a billholder 2. Take it to the table for the diners to give it a once over 3. Once the diners have signalled their approval, head back to the POS 4. Return to the table with an EFTPOS machine 5. Process the payment at the table That's five lengthy steps in a best case scenario where the restaurant is already taking payment tableside. If not, it’s even lengthier. This bill-time bottleneck has been slowing table turnover down for years, but thankfully our newest feature Bill at Table is here to change the restaurant payment process for good. What is Bill at Table? Zeller Bill at Table enables you to present your diners with digital, itemised bills displayed on Zeller Terminal's large-format screen, and then accept payment tableside instantly. It helps you to turn tables up to 73% faster from bill request to out-the-door, provide a streamlined diner experience and ultimately increase revenue by seating more tables. Bill at Table works seamlessly with Impos point-of-sale, and makes the checkout process smoother and more rewarding for everyone involved. How does Zeller Bill at Table work? Once enabled, using Bill at Table is simple: Choose a table: On your Zeller Terminal , select the table in your venue from the list. Present the digital bill: Show the itemised bill to your diners on-screen. Process the payment: Diners can pay with their card or mobile device, and even add a tip or split the bill amongst their group. Offer a receipt: If requested, provide the diner with a printed or digital receipt. The diner can also scan the QR code on-screen to download the receipt to their device. This straightforward process combines billing and payment into one step, cutting down wait times and improving the overall experience. What are the benefits of Bill at Table? Bill at Table significantly cuts down the time taken to turn tables at the end of the meal . In fact, restaurants who have implemented Zeller Bill at Table have seen table turnover time slashed by as much as 73% , ultimately enabling them to serve up to three additional tables in every sitting. Take tips tableside with Pay at Table. By using Bill at Table and Pay at Table , patrons are more likely to leave a tip than if they head up to the counter to pay, because as Ben Hickey from The Roosevelt in Potts Point said, “When they get up to pay, the magic is gone”. With the tipping prompt built seamlessly into Zeller Terminal, wait staff don't have to ask the awkward question, ‘Would you like to leave a tip?’ – the system prompts it instead. How to get started with Zeller Bill at Table. Bringing Zeller Bill at Table into your restaurant is easy: Check compatibility: Make sure your venue uses Impos point-of-sale, and that it’s integrated with Zeller. We’ll be bringing Bill at Table to many other POS very soon. If you’d like to see it integrated with yours, please let us know at feedback@myzeller.com Chat with our sales team: They’ll guide you through the steps to getting Bill at Table up and running in your business. Train your staff: Guide your team through the simple process to ensure a smooth implementation. By enabling Bill at Table, your restaurant can improve efficiency and enhance the billing experience for both staff and diners. It’s one of those little things that add up to make a big difference. Say goodbye to frustrated diners and sub-optimal table turnover. Say hello to Zeller Bill at Table.

How Pay at Table with Zeller Terminal Can Boost Your Restaurant Revenue

Our latest payments feature is here and it’s revolutionising the hospitality experience. The payment process is often the Achilles’ heel of many restaurant experiences. How many times have you received the bill, placed your credit card down, and then had to wait another fifteen minutes before being able to finally pay for your meal? Countless. This is because, until now, many restaurants have been hamstrung by a disconnection between their point-of-sale machine and their EFTPOS terminal. The time it takes for a waiter to deliver the bill to the diners, retrieve the payment terminal, return to the table, then round off the table in the POS system , is considerable. Multiply this by the number of tables in the venue and you can easily understand the aforementioned delay. Pay at Table technology is changing that. By centralising the POS and payment process into one device, Pay at Table bridges the gap between tapping or swiping a card, and settling the bill in the system. Read on to understand how this technology works and how it can help turn over tables faster, and ultimately drive revenue for your restaurant. If your restaurant is currently not using a POS system and you value efficiency and improving customer experience, consider exploring the best POS systems for restaurants in Australia . These systems can further streamline your payment process, helping you turn over tables faster and ultimately drive revenue. How does Pay at Table work? Pay at Table is effectively an extension of your POS machine, on your EFTPOS terminal. Waiters pick up Zeller Terminal , view open tables, see total outstanding bills, take payments and close tables — all on one device. Rather than the customer paying at the counter or finalising the bill in the traditional, time-consuming manner, waitstaff can deliver the bill and the mobile payment device, all at the same time. The status of a table is updated in real time and synced across all machines, reducing human error and optimising the whole operation. Benefits of Pay at Table technology 1. Increased efficiency Being able to close a table independently of the POS machine means that the latter isn’t blocked by taking payments, it can instead be used to open and manage tables. Naturally, this reduces foot traffic throughout the venue, eliminates queues, and turns tables over more quickly. Staff are freed up to process orders faster, leading to improved service and ultimately, higher sales. 2. Improved customer satisfaction Leaving customers waiting to pay for their bill can leave a bad taste in the mouth — pun not intended. Zeller Terminal’s Pay at Table functionality makes for a smoother process and offers the added benefit of allowing customers to split the cost by the number of people or by a custom amount . 3. Encourages generous tipping Zeller Terminal comes with a built-in tool which can easily calculate the fair amount for a gratuity and will provide the customer with various tipping options to choose from. Displayed clearly for your customers to review, this feature can increase your server’s tip earnings and erase confusion surrounding tipping protocol. Zeller Terminal makes it as easy as possible to prompt your customers to leave a tip, either as a percentage of the purchase amount or a custom amount. Or, you can switch the functionality off altogether. 4. Helps build a customer relationship When wait staff use Pay at Table, an opportunity is provided to spend more time interacting with the customers, ensuring they’ve had a great dining experience in your establishment. The technology also means you can email digital receipts on the spot. Not only is this handy for your customer’s record-keeping and to reduce costs and waste associated with paper receipts, but it’s a great way to expand your customer database by capturing email addresses. You may be able to use these details to keep in touch with your diners, providing them with up-to-date news and special offers that will keep them coming back to your restaurant. 5. Safer transactions Payment security is front of mind for most consumers these days. By having a mobile payment device available, your customer’s card remains in their possession at all times. This offers them security knowing that no one else has had access to their card details or identity. It can also mean fewer chargebacks for your business to handle. The next generation of payment processing Pay at Table is just one example of the many ways that traditional payments are evolving to keep up with the times. New technology is affording us more flexibility to create industry-specific solutions while emerging trends are changing the way we pay. Get started with Pay at Table today Pay at Table is currently available to use with selected POS systems. Contact our Sales Team to learn more about installing Pay at Table on your Zeller Terminals today. 

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