Zeller Business Blog

Resources and advice from our team of experts to help your business succeed

    Brand Tips from Aussie Luggage Startup July

    16.08.2022 Insider Marketing

    Discover 5 expert tips to grow a successful, memorable brand for your business.  July's journey from a nascency to luggage scene domination is..

    Customer Reviews: How to Respond to Positive and Negative Feedback

    11.08.2022 Business tips Marketing

    Your guide to crafting review responses that win over customers and drive more sales. Online reviews are part and parcel of running any business...

    Special Report November 2022

    Zeller Pub Report: Pints, Patrons and Possibilities for Growth

    Two billion dollars' worth of pubs has been bought and sold in the last two years. Perhaps spurred on by the unprecedented challenges of trading through a pandemic, an increasing number of experienced publicans are leaving the industry or retiring — ushering in a new generation of publicans.

    We surveyed publicans and venue owners across Australia to learn more about the current pressures, and get some on-the-ground advice about running a successful hospitality business in a volatile environment.

    Read More

    Brand Tips from Aussie Luggage Startup July

    16.08.2022 Insider Marketing

    Discover 5 expert tips to grow a successful, memorable brand for your business.  July's journey from a nascency to luggage scene domination is..

    Customer Reviews: How to Respond to Positive and Negative Feedback

    11.08.2022 Business tips Marketing

    Your guide to crafting review responses that win over customers and drive more sales. Online reviews are part and parcel of running any business...

    How to Use Zeller Receipts as a Marketing Tool

    10.06.2022 Marketing

    A receipt is the perfect place to further promote your business. Searching for an affordable way to increase sales and encourage repeat business?..

    The Right Way to Manage Multiple Locations on Google My Business

    25.05.2022 Marketing

    Own a multi-location business? Here’s how to grow traffic and get more customers. In 2022, 8.5 billion Google searches are made every single day...

    How the Marketing Funnel Works from Top to Bottom

    6.05.2022 Marketing

    The key to an effective funnel is understanding your customers. A marketing funnel describes a customer’s journey with your business. It lays out the..

    5 Ideas to Revive High Street Shopping

    29.04.2022 Marketing

    It's time for high street retailers to adapt to the post-pandemic landscape. The high street has faced unprecedented challenges in recent years — not..

    Launching a Brand: How to Make a Powerful First Impression

    18.02.2022 Marketing

    Take advantage of this golden opportunity to win customers.  The success of your new business hinges on a number of key elements, including the..

    How to Calculate Your Social Media ROI

    17.01.2022 Marketing

    Are you spending your social media marketing budget wisely?  Measuring the return on metrics such as engagement rate or customer satisfaction can..